11 Methods To Getting Clients

There are many ways to ensure that you have the best chance of getting clients. By understanding your strengths, finding your niche, and implementing these 11 methods, you will be well on your way to a successful business.

We all want to find our dream clients and know how to get them. But there are so many questions about how to do it, and it can become overwhelming.

If you want more clients, you need to come up with a solid plan of action. You need to think about what will make your business stand out, and how to get your name in front of potential clients. Each day, people try to find customers and clients in different ways. Some people go to networking events, some people host webinars, and some people place ads on social media. But, there doesn’t seem to be any one way that works better than the others.

There are many ways to improve the chances of getting clients. The best way would be to analyze their needs, interest and problems and then solve them creatively. To do this, we need to do a good research on their industry, competitors and potential customers. We should also keep an eye on the latest trends happening in the industry in order to create something new and different that would leave a long-lasting impression.

It can be difficult to find clients who are the right fit for you and your business. Finding clients is tough enough as it is, and then you have to worry about finding the perfect clients who are a good match for you and your business. It takes time and resources to do this, and sometimes it can be difficult to weed out the bad clients from the good ones.

Inside the 11 Methods To Getting Clients you’ll see ways that you can ensure you have the best chance at getting more clients. All of them will help you stand out from the rest and give you a leg up on the competition, so that your company has the best chance at getting new business.

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The Change-Makers: Stories That Inspire

 

Today we’d like to introduce you to William Maitre.

Hi William, please kick things off for us with an introduction to yourself and your story.
“God doesn’t call the equipped; he equips those he calls.” I truly believe this with every fiber of my being. Life has not always been easy for me. I came to America when I was six years old. My family emigrated to America during the regime change of the fallen dictator Jean Claude Duvalier. During that time, anyone that had a good job was thought to be in cahoots somehow with the regime. My family was never involved; however, it did not stop the militia from seeking us out. My father received a tip from a parishioner through the church he pastored and was told it would be a great idea to leave the country if he could. Taking heed, my dad managed to get some money together and apply for all of us to receive Visa’s so we can leave.

While waiting, we hid until our name was called, so to speak. We hurried to the embassy and left with nothing but suitcases of clothes. We left behind a home filled with items, a vehicle, and anything that we could not carry in our luggage. Fast forward and we are living in Massachusetts, more specifically Dorchester. I learned firsthand the importance of communication while living there. On our way home from doing laundry, my mother, sister, and I were held up at knifepoint. My mother could not speak English very well, my sister was 6, and I was nine. I tried to muster the best English that I could at the time and try to tell the would-be robber we did not have any money. He did not believe us and tried to grab and stab my sister. As God would have it, someone saw and called down to say she called the police, and they were on their way. The robber fled. Fast forward two weeks later and my father was held upright in front of outdoor. He fought the guy off and sustained minor injuries; we then moved to Malden, which should have been a safer place.

However, while on winter break, I was at a friend’s home. We lived in a duplex located in the projects or impoverished side of town. I decided to go home and get another controller for our game system. As soon as I crossed the street into the courtyard, my friend’s house was ladened with bullets from a drive-by shooting. My friend survived but took three slugs to the stomach. My family again decided it would be better to move. During 1992, my family was deported back to Haiti, this was another obstacle. We had all of our paperwork submitted to immigration but were deported anyway. We were obviously scared because we were not sure if those who wanted is dead just six years ago would be informed we were back in country. We survived by keeping a low profile, we were summoned to the embassy and were told our Resident Alien Cards were approved.

Many years later in 2001, facing an eviction, I joined the Marine Corps. It was there that I received my US Citizenship. I also served in the Army as an Electrician and in the Reserves as part of the Chaplain branch after I was ordained a Baptist Minister. While there is more to tell, I do believe this provided an accurate Cliff notes version of some of the adversity that I faced through much of my life. I started to look at entrepreneurship around 2012. However, that was put on hold due to family issues. Unfortunately, my spouse was diagnosed with PTSD as well as four disorders. This impacted our lives financially and we lost our home. I decided to leave the Army Reserves to focus more on my family and getting things back on track. I am happy to say my wife is thriving, has her Doctorate in Occupational Therapy and was recently named Program Director of her program. My daughter had a short-bought with suicidal ideations, I thank God for the training I received through the Chaplain Corps as I was able to use those methods meant to save soldiers from suicide to save my own daughter.

I started Vederemar Design and Marketing when I was laid off January of 2020. I was working for a Pediatrics Office as the Site Manager when I was told they are moving in a different direction and I was not included in the plans. I applied for many jobs but due to COVID in March no one was hiring. Faced with a family that could not at the time survive on one income I needed to do something. I decided not to take things lying down and took action. I enrolled in a Veteran Entrepreneurship program through the InLab at HCC called STRIVE. I learned some valuable tools and was fortunate to be mentored by Andy Gold who was one of the two founders of the program along with Beth Kerly. I also thought myself graphic design and settled on a specialty called Graphic Composition. Graphic Compositors are the people that create all the cool movie posters that we all love. I decided to take that skill and apply it to the business world as I didn’t see anyone doing this. I also decided to inject humanity back into business. Using all the tools I learned and my life experiences, I decided to practice Empathy based Design and Marketing. I want to help business owners make deeper connections with their customers through better understanding themselves. A business is only on paper, however there are people running these businesses, and most of the time these people do not know their why very well or at all. That is where I come in with my brand attribute session designed to look at 5 different aspects of a business, while also challenging the business owner into looking at themselves. I officially launched Vederemar in July of 2020.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road to get where I am has been a bit bumpy for me. While I am still establishing myself in a very competitive niche, I have been blessed to have some great clients that I have received through word of mouth. Operating on a shoestring budget has made things difficult and progress has been slower than I had hoped. I have also found due to the length of time being in business, many business owners are reluctant to give me a shot. On another level, given the current state of the country, I wonder how much being a black business owner has impacted my success. I have seen others with less experience obtain clients, with less proof of what they could do. While I am hoping there are other mitigating factors, it makes one wonder.

In the time of a global pandemic I was able to launch my own business successfully and thrive to some extent, but not as much as others I know and have seen. There are many hills to climb as an immigrant minority in this country while also fighting stereotypes that have been placed upon me by others. Racial tensions have impacted my family for years. My daughter was called the “N” word at the middle school that she attended and faced some other discriminatory challenges at her high school just last year. My son fortunately has not. I have learned, that even with the best intentions, you can’t change how some people view things. These racial struggles are ones that I am still fighting and as I said previously has had an impact on the opportunities and or chances some business owners are willing to take with me.

Appreciate you sharing that. What else should we know about what you do?
My business focuses on providing small to medium sized businesses the tools they need to compete. I firmly believe, you do not have to be big to compete big. I leverage many disciplines to help those that I encounter. Using my Graphic Compositor specialty skills, I am able to produce work for businesses that have a bit of movie flare to them. This is something that I have not seen available to small and medium sized businesses. I also use my background in resiliency, counseling, and crisis management to really dig deep and help businesses understand their why. I have been told by many business owners they have never had an exercise like this and it presented them with much needed clarity. I would like to think I specialize in people. Having had to unfortunately see people at their worst, I was able to truly understand and apply empathy. It is more than imagining yourself in someone’s shoes. What I am most proud of was helping some of my former soldiers that were in dire straights mentally and needed help. I am also very proud of a particular brand attribute session in which myself and the business owner ended up discussing some trauma they experienced. This turned into a 2-3 hour call, but I was able to help this person uncover some great pains and how these things were affecting their business and personal life as well. We became great friends, and even though I didn’t get the business, I was able to help put this person on a more productive track. I am also known for having the ability to understand my clients quickly and producing work that allows them to cut through the noise.

While I focus on Design and Marketing, I like to think I offer a whole lot more value then just this service. I like to think I am servicing humanity while using Design and Marketing as a tool to help them. Ultimately my ability as an empath and having held so many different positions, armed with not only design skills, but marketing skills puts me in a unique position to help entrepreneurs and business owners. All wrapped around my training in counseling, mental resiliency, and crisis management. Is a combination not usually seen in one person.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
People can support me by inquiring about my Visibility Cash Machine System. This system allows their social media properties to become an ATM. Let me explain. Every business owner has three things that they struggle with:

1. Content creation and implementation.
2. Gathering relevant testimonials from satisfied clients and or customers.
3. Showing up in the search engines

The Visibility Cash Machine System addresses those three pains that are present in every business. Over the years, it has become harder and harder to get people to click on ads; we have seen so many and have somewhat become desensitized to them. So, it takes more money in the ad budget to get the same amount of reach, especially on Facebook. Something that has grown, much more recently due to COVID is the search intent and people looking at a business from a “I want to get to know who I am buying from” perspective.

This system addresses this movement that is not going away anytime soon. This system helps your social media properties work for you instead of hurting you and costing the business and owner money.

Here is an overview of how I do it:

1. We create content that is designed to do three main things for the business and owner. The content is designed to build authority, entertain, and motivate. These are three aspects of a social strategy that are missing from most small to medium sized businesses on their social profiles.

2. We leverage something every business can get and is free. Their Google My Business (GMB) Page. Most businesses do not realize now they can post on their GMB page much like Facebook, business owners can upload pictures and videos there. Businesses can make a free Google site and post snippets of their blogs, pictures, and videos to the site and send a social signal to their main website, thereby increasing their visibility of the website and chances of being found in the search. We maximize this property and get as much as we can from it, helping the business owner climb up the rankings.

3. We all know the power of seeing someone tell their story. We as a species told stories before ever writing anything down. It is therefore no surprise that video converts better than written copy. There is a connection when you can see the face of the owner and, in this case, satisfied customers. That is where the third part of this triangle comes in. We work with the business owner to get as many video testimonials as we can. Once we get them, we filter those to their social media channels to leverage the power of community and start to create a narrative of positivity around the business. This allows them to start and cultivate brand advocates leveraging the voices of those that are absolutely in love with the business and their products and or services.

All of this is included within the system as well as complementary graphic designs if the business needs them, as I work to identify potential opportunities the business may have missed. We come along to add value to the business and solve three pain points that they are struggling to address every day. Here is where it gets even better, we offer this service which is normally sold separately by many agencies as a bundle. Even better, I made sure it is in reach of all business owners at price range of $900.00 – $1,500.00. The average business who is doing well spends around $3,000 to $8,000 monthly on marketing. The industry recommends 7% -8% should go towards marketing of the gross revenue. Which makes the cost of my Visibility Cash Machine System below what is recommended that a business spends on marketing per month. I could charge more, but I am not. I want everyone to be able to afford this and have their business better coming out of COVID, than what it was before it hit everyone. This is about helping in the recovery, offering a service that I should charge a lot more for, to better the human community.

Pricing:

  • Visibility Cash Machine: 900 – 1500 a month
  • Content Generation Engine: 300 – 500 a month
  • Branding Packages: 2000 – 6000 based of project scope
  • Custom Social Media Template design 150.00
  • Result Oriented Website Design: 4000 – 8000

Contact Info:

      

 

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12 Minute Affiliate Review

Affiliate marketing is one of the ways to make money online.

It’s a form of marketing that doesn’t work for everyone. That is where the 12 Minute Affiliate program can help.

In fact, with this powerful and easy program, you could have it set up in 12 minutes. You don’t have to be technical to make this program work. Even a beginner can be successful.

The 12 Minute Affiliate offers a set of sales funnels that can help you build an email list so you can send offers, promotions or information to people.

How You Can Use the 12 Minute Affiliate

You get step-by-step instructions when you purchase this program. The author has supplied a number of products that you can choose and promote.

You will need to sign up to some affiliate sites but that is easy to do since there are a number of companies who use affiliates. It is free to join these programs.

Then all you need to is three simple steps to get going.

First you will add your affiliate link to the products you want to promote. This way you get paid if someone buys.

Next you will be shown how to get visitors into the system that will do the selling for you.

Lastly, you collect the affiliate commissions!

Here’s how it works…

  1. First: Just find an affiliate product that’s already making thousands…
  2. Second: Plug it into the 12 Minute Affiliate System
  3. Third: Order some done-for-you traffic

That’s it!

The System will AUTOMATICALLY promote your affiliate link(s) for MONTHS on complete auto-pilot!

I know what you’re probably thinking…

You’re probably thinking something like: “This sounds a little too good to be true”.

And hey, that’s totally fair if that’s what you’re thinking

But don’t you owe it to yourself to at least find out the truth?

Just take a few quick minutes out of your day, and watch a demo of the system in action…

You’ll see for yourself that the 12 Minute Affiliate System is everything I’ve told you and MUCH MUCH more!

Benefits to the 12 Minute Affiliate

  • You will be able to build an email list fairly quickly.
  • This is an easy to follow system as you are given the steps you need to take.
  • The program is perfect for anyone who is just starting out with affiliate marketing. It is also perfect for anyone who hasn’t gotten the results they want in this area.
  • The product is backed by a 60 day money back guarantee.
  • You will get access to a private Facebook page so you can interact with other people using the system.
  • Regular training to help you be successful with the 12 Minute Affiliate.

My Recommendation For The 12 Minute Affiliate

Affiliate marketing is a popular and legitimate way to make money on the internet. With 12 Minute Affiliate you will be able to learning how to be successful in this area.

As well as regular training you will be able to interact with other people who have bought the program. This way you can ask questions and get support as you build your business.

So if you have been looking for a way to make money online, a way to have more freedom in your life, then check out the 12 Minute Affiliate. You’ll be glad you did

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The more you can make people visit your site, the better you’ll do at business and the more you’ll make in terms of money. This article has the tips you need to maximize your SEO rewards.|Why should you bother with learning about search engine optimization? The fact is that search engine optimization is an inexpensive way of effectively advertising your business, as you don’t need to hire a professional if you have the right advice. Your small business will benefit from as much exposure as you can possibly give it, so be sure to follow these simple steps to get more business from your web presence.|Have you ever wanted to start up a web business but just didn’t know how to effectively market your site and its products? If so, you’re definitely in good company. Millions of people are looking to get involved in web business, and every single one of them would do well to read these SEO tips.|You want more visitors to your site, right? You most definitely need to get your site ranked high in search results. The tips below will help you reach your goals.|It’s tough to find a great job in this economy even for workers with a lot of skill. That’s why so many people are deciding to start opening web businesses. Whether you’re creating your own website, becoming an affiliate or even blogging for bucks, you will need to understand SEO in order to achieve high rankings. Here’s some info on how you can make it.|Search engine optimization isn’t for everyone, but if you think you have a knack for it, you can definitely get started in learning one of the best internet marketing methods today. SEO involves so many elements, however, you don’t want to start without getting more information and better understanding – and these tips can be a great start.|Search engine optimization is often explained in complex terminology when it is simply a way of increasing your website’s chances of ranking highly by manipulating your web content to include the words that your target audience might use to find your website. This article seeks to simplify the explanations so that search engine optimization becomes less intimidating.|No matter what kind of web site you have, it’s vital to always work to increase your visibility to attract new visitors. By optimizing your site so that you get the best results from the search engines, you’ll make yourself more noticeable. In this article, you’ll find some great tips for doing so.|If you’re like most people with a website, you started it because you want to share something with people. But if no one is looking at your website, how will that happen? The best way to get people to notice you is by using search engine optimization, or SEO. Here are a few methods to implement so that you can reach the people you’d like to reach.|In the internet world, you’re nobody if people don’t visit your site. If people aren’t finding your site when they do their internet searches, it’s like you never even bothered to make a website at all. One way to avoid that trap is by using SEO, or search engine optimization. Here are a few ways to apply SEO to your site.|If you run a blog or other web site that profits mainly from site visits, you can use search engine optimization to boost visitors and your income! Read this article for tips on how to make your URL get noticed by lots of people that regularly use search engines to find web sites.|No matter how much you learn about SEO and how quickly you learn it, you won’t always be able to climb up in the rankings quickly. This article will shed some light on various tips you can try out to attempt to speed things up. Remember that SEO is all about time, effort and implementation.|No matter what kind of website you run, it’s important to make sure it’s optimized for search engines. Without search engine optimization, your site may struggle to find an audience. Thankfully, we’ve compiled a list of tips that will help you get your site ready for search engines and increase your search engine traffic.|More and more nowadays businesses are realizing how important it is to understand and practice search engine optimization basics. However, it can be hard to find a consensus on just what the basics really are. Read on to learn some simple tips that can help you get started optimizing your business website.|With so many online businesses competing for the consumers time and money, failure to properly utilize search engine optimization (SEO) in online efforts can easily spell doom for a company’s online operations. This selection of handpicked SEO tips and tricks will offer guidance on using SEO to drive traffic, sales volume and increase exposure.|Many new webmasters and business owners rely solely on articles and paid adverts in order to increase their visibility online. While these methods can work, proper SEO is the best way to dramatically increase the amount of targeted traffic that a website receives. Follow these tips to increase your website’s visibility.|Do you own a website or blog and want to get the most out of it by increasing your traffic without spending a dime? Then you should look into the world of search engine optimization! Search engine optimization gets more people to your site for free. Read on to learn how you, too, can do this!|If you have ever wondered what the keys are to increasing traffic to your business website, personal website, blog, or other online forum, you have come to the right place. Search engine optimization can be the difference between invisibility or visibility. This article has a few tips on SEO that will help you to be more visible.}

{Most websites can benefit from an internet marketing strategy that encourages customer loyalty and repeat business by fostering a sense of community among customers. By giving customers the opportunity to communicate with each other and staying in contact with them, well-organized websites can build a strong base of repeat business. Loyal customers should feel rewarded for sticking with a particular online business.

|When creating a title tag, there are two quick and simple tips you should use to help you in the rankings. First, always make sure that the title is as relevant to the product/service/site as possible, and two, keep your tags different on each page. The more pages that are available on the search engine, the bigger presence you’ll have online.

|Although novice search engine optimizers believe that HTML must be complex and thorough, it’s actually the exact opposite. You should keep your layout as simple as possible. The easier it is for a search engine to index your pages, the higher you will rise in the rankings. Remember, the goal is to optimize your site, not to create a jumbled mess of code.

|Internal links must use relevant anchor text for the best impact. Many people make the mistake of using generic links such as “click here”. Customize your links using keywords for added SEO benefits. In order for spiders to notice your site, relevant keywords should be incorporated into anchor text.

|When it comes to search engine optimization, you must remember that content is always king. The key to attracting visitors to your page is to load up on as much unique, relevant and well-written content as you can about your particular keyword. Link building only works if you have good content to back it up and keep readers coming back for more.

|Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site.

|When using SEO on a page that has images, be sure to make ample use of the <alt> tag. Search engines cannot view images and so cannot index them. However, if you include relevant text in the <alt> tag, the search engine can base it’s guess about the image on that text and improve your site’s ranking.

|Give your online website a boost with search engine optimization. Search engine optimization is a strategy that is used to bring your webpage higher in the search results when someone uses google, yahoo or similar to find a website on a particular subject. By using key words and phrases that are associated with your business, you can greatly increase the traffic you see on your site.

|Don’t put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.

|When using SEO, avoid keyword stuffing, or keyword densities that have been artificially inflated to exceed ten percent of the total text. Search engines will generally view such sites as possible spam, and may even ban your site from their listings altogether. Using natural text will avoid this problem and still drive traffic to your site.

|For the best SEO boost out of inbound links, be sure that a keyword is included with the URL. This ensures that the search engine sees not only a positive vote for your site, in terms of the link, but also sees a connection between your site and that keyword.

|To ensure your page is highly ranked, you need to select the right keywords for optimization. Do this by ensuring the keywords you select are as closely related to the product or service you’re offering as possible, and also make sure you’re using terms that people actually search for frequently.

|For search engine optimization, the first thing you should do is register with Google and other search engines (such as Yahoo! and Bing). You can visit a special site, fill out a very short form with your website address and you’ll likely be “crawled,” in other words added, by that search engine faster.

|Taking advantage of the opportunities that SEO presents means taking advantage of the various content directories scattered across the web. These great sites are specifically for submitting articles and reaching the public’s eyes. Having well written and targeted articles submitted to these sites will mean the right people read your article and more potential sales are created.

|Do not let search engine optimization take over your online business! True, SEO is an important part of building your website. SEO should never be as important as satisfying your customers, though. If you spend so much time on search engine optimization that you find yourself neglecting your customers, you should reevaluate your priorities.

|When optimizing a website for search engines do not neglect the phrasing of the links between the site’s internal pages. Search engines analyze these links too, and keywords that appear in links are given greater weight than keywords in the plain content of a particular page. Tweaking your links to address the keywords you want to focus on can have a big effect.

|If you are trying to find something on the internet, make sure that you put direct phrases in quotations. This filters your results so that the phrase you searched for is in each of the search results. This can streamline your search process, helping you get want you need faster.

|Keywords are the backbone of search engine optimization. Keywords, when written, should be italicized, underlined, and bold when possible. Check into the backlinks of those you consider competitors. Copy their backlinks creatively. You need backlinks pointing at your site as much as possible. Get backlinks from sites that have the same theme as yours.

|To ensure your page is highly ranked, you need to select the right keywords for optimization. Do this by ensuring the keywords you select are as closely related to the product or service you’re offering as possible, and also make sure you’re using terms that people actually search for frequently.

|When setting up SEO on your site, avoid duplicating content on various pages within your site. Instead of making your site seem larger and more relevant to search engines, you will be penalized for duplication. Instead, try to have individualized content on each section of your site that is highly relevant to the target keywords.

}{Use video on your website. Video is explosive right now, and why not? People enjoy putting a face with the words. Creating a short video for people will make you much more exciting compared to those who are too nervous to get in front of the camera. A video is the perfect way to interact naturally with prospective customers.

|One good way to get people to see your website first on a search engine is to use keywords. The key words should be affiliated with your website or product that you are selling. If you use too many keywords, you will be labeled as a spammer which will hurt your traffic.

|Engaging meta description tags for each page on a website can be very useful when obtaining search engine optimization goals. Description tags are useful, as they provide textual data about your site in the search engine results. Being concise and pertinent will create the best meta tag content. This should increase traffic to your site with minimal effort.

|Don’t put large amounts of information in the TITLE or META tags of a website. Putting large numbers of keywords in these two areas of a page is a common tactic used by spammers. There is evidence that websites that have lots of information in these tags are heavily penalized by Google and other search engines.

|To help with search engine optimization, make sure to include keywords in the URLs for relevant pages, rather than using numbers or irrelevant words. This is key not just for the main body of the URL, but also in file names. This will boost your rankings, as search engines are looking for relevant keywords.

|Remember that SEO results are rarely instant, so be patient and try not to get discouraged. Because of the way search engine algorithms work, it can sometimes takes months to reap the rewards of today’s effects. As long as the SEO methods you are using are solid, try to think of the work that you are doing today as a long term investment for the future.

|In order to maximize your search engine rankings, make sure to link to relevant and useful sites on your own site. Picking quality and appropriate links is key here. If you do this, it will not only be a good resource for your site, but also increases the chances of people linking back to you.

|Don’t over-stuff your site with keywords as this can be used against you. The search engines look for words located primarily in content. however, having an unnatural amount of the same keywords in the content of your site can actually work to your disadvantage because it will send up a “red flag” to search results to skip as it seems fishy.

|This seems basic, but a good practice to follow is to constantly monitor your page rank using independent traffic monitoring services. Doing so will help you determine whether your optimization is having any effect on your site traffic. A good site to use is Alexa, which will show an abundance of useful statistics.

|There are many tricks that you can use to improve your SEO. There are many resources out there you can use. You can look at tons of terrific websites and books as well.

|If you own a local business and want to make yourself more visible to search engines, make sure you list your business on Google Places. This step will bring up your business to the top of a Google search and will show any information you include (address, phone, website), as well as a map. You will greatly increase visits to your website – and visits to your business.

|Including a site map on your website is key to any search engine optimization process. Your site will be much easier for the spiders to crawl if you include a site map. If you have a large website, you might want to break your site map into multiple sections. One map should have less than 100 links.

|If you want your web pages to be found by searchers, it’s important to make sure your HTML pages have keywords in the the name. If, for example, you are running an art school and you offer classes for kids, think about what terms parents will use when signing up their kids. Use words like “kids-art-classes.html” rather than something like “childrens-art-instruction.html” to make your page more visible to people who are actually doing the searching.

|To ensure your page is highly ranked, you need to select the right keywords for optimization. Do this by ensuring the keywords you select are as closely related to the product or service you’re offering as possible, and also make sure you’re using terms that people actually search for frequently.

|If you are updating your site and changing your approach, be sure that you go through the content and replace old tags and keywords. Leaving some unchanged might seem like a smart move, since you’ll still be catering to those term searchers, as well. But your efforts should be focused totally on the best campaign and that means changing completely, instead of spreading yourself thin.

|Track how well your site is doing by analyzing information from analytic tools. Find out which pages are getting the most traffic and which are getting no traffic at all. Find out what brings them to your site. By studying analytics, you are able to adjust your site to one that visitors come to see.

|Keep your keywords in mind, but create your page for the users. Search engines crawl for keywords but they are not the ones choosing to click on your link. A page title or meta description that is full of keywords without content will keep people from clicking on your link.

|Do you want to rank more highly with the search engines? An efficient search engine optimization strategy is to use the ALT text feature, with any image that you place on your site. This will allow you to place your keywords in as many positions as possible and one extra, can be the ALT text area of an image.

|Don’t crowd your site with endless repetitions of keywords and phrases in an attempt to draw more traffic. Search engines often end up ranking sites that do this lower than others. Focus on providing solid, informative content aimed at real people, and you will find that your search rank will improve.

|Leave comments on other people’s blogs to help the rankings for your website and increase your traffic. This is one way to get backlinks back to your site, but what’s more is that you are interacting with your peers and possible customers by giving your relevant opinion. This makes people interested in you and what else you have to say. Just don’t forget to link back to your own blog or website!

}{Using keywords for search engine optimization is crucial to successful search engine results. The best placement of keywords are at the top of your web page include in the title and headline. Also include keywords in specific headlines and within the paragraphs themselves, preferably in the first and last paragraph.

|Make sure not to focus on too many products. It really is a mistake to try to cram in each of your services or products into just one posting. This practice confuses customers, and as a result, they won’t return. You have better success with having only one product focus per page.

|Always check your keyword density when working towards search engine optimization goals. 3-5 percent should be the total of links or text on a page. Spread the information on your whole site, not just on your homepage. Every page needs keywords for search engines to recognize content.

|If your page is undergoing a search engine optimization makeover, you will probably try to include your keywords more often in your text. However, you must keep your text natural and readable. If the inclusion of keywords interrupts your writing style, it makes the site’s text look unprofessional. Take your time and be creative when you increase the number of keywords in the site’s content.

|To know where you stand with your particular niche market, you should check on your page rank at least once a week. By checking your rank, you will find out varying information about how competitors are finding you and you will also realize what you need to do in order to shoot up in the rankings. Your goal should be a page rank of 1.

|One good on-page SEO technique is to use alt tags to describe all the images on your website. By doing this, search engines will be able to index the images and find your pages. This method also has the added benefit of helping website visitors who are using text-only browsers.

|SEO is not a one-time thing, so you always need to work maintenance on your blog or website. Check constantly for broken links, images that won’t load, and videos that have been removed from the host source and other broken paths on your pages. Search engines penalize sites that display broken links, so stay diligent here.

|Grab any information your competitors give you and use it to your advantage. Sometimes, competing websites will give you exact information about their targeted keywords. There are two common ways to find this information. One is to look in the META tag of the site’s homepage. Additionally, on some pages with articles, some or all of the keywords will be in bold.

|When coding a site to optimize its search engine presence, be sure to include a robots.txt file somewhere in the root directory of your file system. A robots.txt file tells the search engine spiders which pages they should index and which they should ignore, ensuring that junk content doesn’t get indexed by mistake.

|If you have plans to start a new website in the future, buy the domain now. Most search engines assign some weight to the age of domain when determining a site’s page rank. So it is important to buy the domain you want as early as possible. By doing this, when your website is complete, you will have an aged domain, and it will be much easier to get a high search engine results page ranking.

|In order to know if your efforts to optimize your site’s appearance in web search results, it is important to monitor your page rank, which can be done with the Google toolbar. It is also important to monitor what keywords your visitors are entering in their search to find your site.

|With SEO, don’t be afraid to make mistakes. If you try something and it doesn’t work, you can always come back later and make changes. One of the most important things is to keep putting out new content and keep your pages fresh, so even mistakes will have a positive impact on your search engine rankings, as long as you take care of errors as soon as you notice them.

|Using keywords as anchor text is an easy way to kill two birds with one stone. Not using proper keywords in your anchor text will harm your ratings in search rankings. To draw attention from search engine spiders, maximize keyword usage in your anchor text.

|If you operate a WordPress blog, the best way to handle SEO is to grab one of the server’s many plug-in options. Instead of looking around and reading articles, you can handle everything on-site. A lot of the difficult steps of the past have been automated on a site like WordPress, so tinkering with the site a little bit, can turn you into an SEO aficionado.

|A web page meta tag is where you include a description of what the page is all about. Instead of just a few words like you would include in the title tag, the meta tag has room for a few well constructed sentences. For effective search engine optimization, don’t simply repeat what you already have in the title tag!

|Content is important. To draw people in, you need to work on getting good content up. When website visitors don’t find relevant information that they are searching for, they will leave. A key way to attract more visitors in is to work on your content.

|In order to do the work of getting higher in search engine rankings, you need to know where you stand now. Know what terms people are using to find you and what ones they aren’t. This will key you in on what to change, but more importantly what not to change.

|Be satisfied with your own site. If you are not, you may be constantly changing the content, which can confuse both search engines and readers. Find your niche and stick to it. Providing yourself with the confidence and security of your well-established website can help you find what else you may need to do to optimize it.

|In SEO be sure to get the right keyword density. Use keywords evenly throughout your title, headers, and your articles, as well as in other areas on the page that will call your article to the attention of search engines. one to two percent keyword density is considered best these days. That means one or two keywords per 100 words is optimum.

|Unfortunately, there are some great technical aspects of websites that can hurt your search engine optimization. For instance, you should avoid Flash plug-ins if you can allow it. Flash uses images, and search engines only read a site’s text to determine its relevance. Even if you have great text content within Flash, most search engines won’t be able to detect it.

}{Keywords are the backbone of search engine optimization. Keywords, when written, should be italicized, underlined, and bold when possible. Check into the backlinks of those you consider competitors. Copy their backlinks creatively. You need backlinks pointing at your site as much as possible. Get backlinks from sites that have the same theme as yours.

|Using a product feed can really help to reach new customers. Product feeds list details such as images, descriptions and prices about the products and services you offer. Submit them to major search engines and shopping comparison sites. Customers will also be able to use a feed reader to subscribe to the feed.

|Before venturing into the world of optimizing your search engine results, it can be beneficial to learn the lingo. Many terms such as HTML and SERP will come up regularly, and understanding them can be a huge benefit as you grow your page hits. There are many books and websites to help you learn the lingo fast.

|Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it.

|Successful search engine optimization can be accomplished by integrating a site map into your website. This enables search engines to find other pages in your site other than the homepage easily and, thus, enhances your presence on search engines. Be sure to link each page of your website to your site map.

|Using flash files is not a good idea for search engine optimization. Be aware of using flash as it can be very slow to load, and users will get frustrated. In addition, search engine spiders will not read keywords that are found in flash files.

|When optimizing your website, be sure to optimize your description meta tag as well. Some experts believe that keyword meta tags are nearly worthless today, as search engines no longer use them, but that descriptions will usually show up under your page title on the results page, and they are also involved in the indexing process.

|Generate many pages that focus on specific things individually, rather than putting a slew of content all on one page. Search engines may categorize your content as spam if they do not see a logical organization of your ideas and subjects, so bucketing subjects into different pages will make your site seem more legitimate to search engines.

|Submit your site! Many website owners overlook this simple method. Go to the search providers you know and trust, and submit your site to them. Doing this can give you the jump-start you need to start moving to a higher volume of readers. Don’t forget to submit to search directories as well.

|Tag optimization is really the key to search engine optimization, because your tags are one of the most important aspects of your website. In days gone by tags were just a way to get across basic info, now tags are used in order to locate your site and to rank it accordingly!

|Know your search engine. Some search engines have over two hundred different methods that they use to judge if your site is worthy of being in the top of their search lists. Try to learn as many of these as possible and use them to your advantage. Many sites will list a few, but it is best to try to find as many as you can.

|One of the undisputed best ways to reach the top of the search engine results page is by having great content. People will naturally want to return to your site if you consistently offer interesting or entertaining information. If you struggle to come up with great content, it may be beneficial to hire a professional writer.

|Your website’s header may be the first thing visitors see, but the footer of your website is also equally important. You can use your footer to your advantage and assist spiders as they navigate through your site by duplicating your main navigation and making sure your footer links are redirecting visitors to your site’s most important pages.

|If you are trying to lower costs in your initial SEO run, use and test long tail keywords. You might be surprised at the cost/visitor ratio of certain long tail variations of popular keywords. If you can spend $100 to get 1000 visitors to your site, that’s better than spending $1000 to get 5000 visitors. Keep in mind that you might have to run several campaigns simultaneously if you use this method.

|Search engines can only search what is actually in your website, and not what is in an image description. Try and stay away from image description. Instead you should put a text box below the actual image so the words can be searched for in a search engine.

|Search engine optimization is high on the priority list of many companies, because of its impact on future growth. You should consider providing links to new information on your site to some appropriate social networking platforms, such as Facebook or Twitter. The rationale is simple, the number of places where your links are viewed can be multiplied many times over, thus increasing the number of potential customers.

|Take advantage of free webmaster tools. Most credible search engines actually offer these free of charge to the website owner. These beneficial products allow you to optimize your site in several ways, including raising your ratings on the search engine providing the service. Search engines sometimes prefer that you use their tools, and take it into consideration with your ranking.

|Post videos of your products on the various video sites across the web. These video channels can open up your product or service to a whole new world of potential buyers who may never have visited your site on their own. Plus, these video channels tend to make it easy for a viewer to pass a link onwards to a friend, essentially increasing you market reach with no more effort on your part.

}{If you apply the tips and advice outlined in this article to your online marketplace, you will increase the odds that your business will not be “drowned out” by the competition. Understanding the value of placing your content in such a way that allows for your business to be visible to anyone seeking your sort of services or products, is a must for any business wishing to succeed in this digital age.|You need to design your website so that you can differentiate it from all of your competitors. By utilizing some of the ideas in this article, you can increase the number of visitors to your site. Make time every week for putting these tips to work.|It’s not enough to simply have your own website. You have to have a site which is optimized to perfection. The more people on your site, the more money you will get. Try using these tips to have that happen to your website.|As you can see, search engine optimization is a highly customizable and inexpensive way of promoting your business on the web. With regular time investment, this process is relatively easy to initiate, and requires only moderate upkeep. You will be thankful you followed this advice once your site traffic picks up!|Millions of people may be getting into business via the internet, but most of them will end up failing when it’s all said and done. It’s important that you never allow your efforts to become lax. Focus on and use the tips from this article in order to make sure that your website is always as strong as it can be.|As this article said before, search engine optimization will make your website get more visitors. When your website appears in search engine results then more interested viewers will find their way to your page. This article should help you with that.|Any type of site or blog you’re building needs to be optimized so that a search engine can crawl it with its search spiders, grab it, and lift it up in the ranking system. The tips contained within this article shed some light on how you can do that, but now it’s up to you to actually get busy doing it.|If you are interested in using search engine optimization for your website, you can definitely find a great deal of resources online to provide a lot of information that you will need. If you start with the advice in this article, your search engine optimization venture could be long-lived and very successful.|As presented in the simplest terms at the beginning of the article, search engine optimization simply means attracting more customers to your website, which increases profits, which is what every website wants. By absorbing the information and concepts presented in this article, you can use them to create a framework of success for your website.|With so much competition for visitors on the internet, it’s more important than ever that you keep yourself ahead of the game, by making sure that your site is as search engine friendly as possible. You can use the techniques in this article, so that your site will have a more visible online presence.|Use these techniques to make sure that your website is ranking well and that people are seeing your website in search engine results. Because you want people to visit your website, or you’re just wasting your time. Use SEO to help your site gets noticed, and you’ll be able to share your website with everyone.|Using SEO makes your website more attractive to search engines, which means your site will be higher up in the list results. Make sure that people see your site by implementing as many SEO tips as you can, and the result will be a spike in visitor numbers and maybe more.|If you want more traffic on your web site, using search engine optimization is the way to go. This makes your blog or site more accessible and visible to people who may like to read it. Remember the tips in this article to ensure that you get more site visitors who use search engines.|One you have read and absorbed the tips contained in this article, you can begin to put them to work for you on your website or blog. Remember that it’s going to take time for the SEO tweaks you made to work properly. But once they do start working, you will find that your site climbs the charts like a hit record.|Search engine optimization is something every website owner should be knowledgeable about. Thanks to this article, you now have the information you need to ensure your own site is search engine friendly. If you follow our advice, you should see new visitors finding your site through search engines in no time.|There is no need for you to go out and hire a high-priced consultant to design a fancy search engine optimization strategy for you. By following these easy steps, you can get started on your SEO plan today. Give these pointers a try and start rising in the search engine ranks.|Rather than lose out to more tech-savvy competitors, take this opportunity to consider implementing SEO efforts to enhance your company’s online presence. Follow the advice in this article and you will be enabling your business to gain better standings on the major search engine results pages, which will ultimately drive traffic and sales.|You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.|With search engine optimization, your blog or website can get way more traffic by appearing early on lists of search results for terms related to your business. Apply these easy, free, and effective techniques to maximize your traffic and use that traffic to maximize your profits. Why wait? Start now!|There is no doubt that a grasp of the importance of search engine optimization and how to apply it will help your overall profitability. Utilizing SEO is a practical choice that you have to embrace to compete in any online forum. This article has given you the groundwork to build upon so that you can maximize your online potential.}

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Consumer Value: Know What Your Customers Really Want

Learning what consumers truly value is a real challenge for every company. As the competition in the market gets tougher, the standards of consumers also get higher. 

Consumer value can be seen from the perspective of the customer and the business. From the customer perspective, this refers to the value of a product or a service that the customer is willing to pay for what they get in return, regardless of the price. From a business perspective, consumer value refers to the consumer’s worth to the company if that person makes a purchase higher than the cost of making the product. 

Understanding the “elements of value” can help companies to address what consumers of modern society want. 

The Elements of Value

What are the “elements of value”?

To better understand why consumers buy and what they really want, researchers from Bain & Company developed two different Value Pyramids – one for the business (B2B) and one for consumers (B2C). 

Let’s focus on the B2C (Business-to-Consumer) Value Pyramid. This type of Value Pyramid identifies the 30 Elements of Value for consumers and is grouped into four categories: functional, emotional, life-changing and social-impact elements. 

  • Functional elements – at the base of the pyramid are the elements that demonstrate what a product can do for the consumer. The functional level consists of 14 elements which include saves time’, ‘makes money’, ‘simplifies’, ‘reduces risks’, ‘efforts’, and costs as well as quality’ and ‘informs’
  • Emotional elements – the next level shows the product’s emotional effect on the consumer. On this level are 10 elements which include ‘reduces anxiety’, ‘rewards me’, ‘nostalgia’, ‘wellness, ‘fun/entertainment’ and provides access’. 
  • Life-changing elements – the third level exhibits elements on how a product or service change’s consumer’s life. The level has only five elements and these are ‘provides hope’, ‘self-actualization’, ‘motivation’, ‘heirloom’, and ‘affiliation/belonging’
  • Social-impact elements – the top level of the pyramid has one element called self-transcendence, which indicates how a product or service brings value to society.

Infographic source: Harvard Business Review

Researchers indicated that the 30 Elements of Value is an extension to Maslow’s Hierarchy of Needs. Abraham Maslow was an American psychologist who theorised that people have five categories of needs. From the bottom of the pyramid to the top, the needs are: physiological, safety, love and belonging, esteem and self-actualization. According to Maslow, we can only achieve self-actualization once we meet the needs at the lower level of the pyramid. 

Resembling Maslow’s Hierarchy of Needs, The Value of Pyramid also requires meeting at least some elements at the lower level in order for a company to be successful in delivering the elements on the top level. As explained by Jamie Cleghorn, one of the co-authors of the research, “The elements of value at the base are the more common objective criteria we’re all familiar with.  It is the higher-level, subjective elements that companies often fail to pay enough attention to.”

The Elements of Value is critical for the company’s business performance and customer satisfaction. When Bain & Company and Research Now (an online sampling company) conducted a survey for over 10,000 U.S. consumers about their perceptions of roughly 50 U.S.-based companies, they found that companies that got a high score on four or more value elements had more loyal customers and better revenue growth than companies with just one high score. 

Photo by Clay Banks on Unsplash

Researchers identified the top five elements that consumers value from 10 industries. Here, we pick three industries as a sample:

  • Apparel retail:
  1. Quality
  2. Variety
  3. Avoids hassles
  4. Design/aesthetics
  5. Saves time
  • Consumer Banking:
  1. Quality
  2. Provides access
  3. Heirloom
  4. Avoids hassles
  5. Reduces anxiety
  • Smartphones:
  1. Quality
  2. Reduces effort
  3. Variety
  4. Organizes
  5. Connects

As you can observe, quality is the most important element for consumers. Researchers stated that after quality, the next critical elements depend on the type of industry.

What Can Your Company Do?

To apply the elements of value to your business, here are some smart actions to take:

  • Improve on the elements that form your company’s core value to help you gain competitive advantage and address your customers’ needs better.
  • Thoughtfully add elements to expand your value proposition without overhauling your product or services.
  • Identify which elements are the most important for your industry and how you can build up those relative to your competitors.
  • Understand your customers’ priorities, frustrations, and reasons why they find a service or product inconvenient. 
  • Use elements to boost or open a new company offering. Once you have identified which elements boost your product’s value, prioritise and focus on the elements you have chosen. 

Photo by Felix on rawpixel.com

The elements can help managers creatively add value to their brands, products, and services and thereby gain an edge with consumers—the true arbiters of value.  — Jesús Gil Hernández

To increase customer experience and satisfaction, marketers should focus on creating consumer value. This can lead to the improvement of customer loyalty, price, and market share as well as reduction of errors and efficient products/services. 

At Life Intelligence Group, we use advanced strategies to help your business grow, and one of these is using Agile methodology to boost your consumer value. Interested to learn more? Visit us today at: https://www.lifeintelligencegroup.com/

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