10 Fun, Competitive Ways Marketing Teams Can Promote Customer Engagement

Marketing teams thrive on engaging with customers.

Sometimes a little bit of fun competition can offer a great incentive for customers to engage with your brand.

Consumers are individuals, and finding ways to connect with them on a fundamental level may be challenging. Assets like data and analytics can inform a company where it should focus, but the actual act of driving customer engagement falls to the marketing team.

Competitive, fun ways of engaging consumers can drive a marketing team’s efforts toward success. Below, 10 experts from Forbes Communications Council discuss several ways that marketing teams can increase customer engagement by organizing and promoting competitive events.
1. Engage Members Of The Media

Increase word-of-mouth about your competition/campaign by engaging local, national or trade press. Pitch them early to secure buy-in and work their involvement into your messaging and social media strategy. Consider pitting one local news station against another, especially if the competition aims to benefit a local charity or nonprofit. – Monica McCafferty, MCM Strategies LLC
2. Connect With Industry Influencers

If your company is hosting a competition, this is a key moment to connect with influencers. Make them feel important by giving them the exclusive news about the competition and asking for their input. Remember, their industry clout depends on what they can bring to their audience and people love the opportunity to win! Done right, the influencer will be happy to share the news with their followers. – Vivien Garnès, Upfluence Inc. Regal Assets Banner

3. Compete For A Good Cause

Last year we held a food drive for a local charity to get more community involvement and raise awareness for the food pantry. We made it a competition between departments sharing results as they went on social media. People will give more when it is for a good cause, and we were able to get a lot of social media engagement, pushing our digital presence even further. – Sarah Lero, Peerless Products Inc
4. Encourage Consumers To Share On Social

Social media is a great platform to promote a fun competition among consumers! By encouraging consumers to post comments or images using a specific hashtag, a brand can track the content and get user-generated content that further builds buzz and can drive even more engagement. A brand can also leverage an influencer to promote and participate in the competition, too, creating even more momentum. – Sherry Jhawar, Blended Strategy Group
5. Run Video Contests

Many of your customers are eager for an opportunity to get in front of their cameras. To capture your audience’s attention (and inner Tarantino), run a 15- or 20-second Instagram video contest under your brand’s contest hashtag. Judge the videos according to creativity, humor, inspirational content or a combination of the three. If one goes viral, your exposure will skyrocket at zero added cost. – Amine Rahal, Regal Assets
6. Make Customers The Stars

We often run campaigns that promote customers doing their own thing, but with our products or names. The best examples are rewarded and or re-promoted in much larger venues. For example, we used 12′ customer case study photos with credit in our national exhibition, customer stories in advertorials, and social media posts that tag us and showcase our brands win prizes. Everyone wins! – Mollie Barnett, Satco Products, Incorporated
7. Reward Better Engagement

Take an integrated approach to promotions and reward participants who engage the most. That means your website, app, emails, social and print all work together to bring people in. Then, reward participants who interact or share the most. Make sure each touch point is consistently branded and that the benefits increase as engagement grows! – Jessica Terashima, Consultant
8. Tie The Competition To An Event
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Online competitions are a dime a dozen, to the point that many customers are no longer interested in participating. However, everyone feels FOMO — especially when it’s a must-attend event. Tie your competition to an event that’s sufficiently hyped and watch your customers scramble to be a part of it. Not only do your customers get excited, but your company profits from the associated buzz. – Patrick Ward, Rootstrap
9. Do A Post-A-Thon

During events and conferences, we have run some fun competitions to find people that post/tweet the most or get the highest likes for their posts. This allows them to be creative and try various ways to showcase our content/organization. Doing a countdown to the contest itself creates anticipation and increases engagement. – Preeti Adhikary, Fusemachines Inc.
10. Hold Social Engagement Competitions

One easy way that we create engagement with competitions and our customers is to use our social media and pictures. We ask our customers to post their best pic of a theme we have, like best holiday decorations, best backyard or best costume on Halloween, and we will pick a winner. It’s pretty easy to do this around holiday times. Valentine’s Day is coming, so we may do best Valentine’s story or date idea. – Ellicia Romo, Peoples Mortgage Company

Five Surefire Ways to Increase Conversions and Sales

If you’re like most online marketers, small business owners, bloggers or other website owners, then you’re always looking for ways to increase your conversions and sales. After all, it’s just smart business to make the most of your traffic. If you can boost your ROI, then you’ll be putting more money in your pocket at the end of every day.

Now here’s the thing…

You don’t do one grand gesture in order to increase your conversions and sales. Instead, you take a series of small steps. And collectively, these small steps add up to BIG results.

What sort of steps should you take? Below you’ll find five surefire ways to boost your conversions and sales.

And the best part?

You can implement every single one of these ideas using one simple website feature: attention bars. More on that in just a few moments. But first, take a look at these ideas…

#1. Present an exit offer.

A lot of marketers figure if a visitor is leaving their site, then that visitor wasn’t really targeted or interested. And that assumption is a big mistake.

Here’s why…

Just because a visitor is leaving doesn’t mean they’re saying “no” to everything. They’ve just said “no” to whatever they’ve seen so far. And if you dangle the right offer in front of them, you might just get an enthusiastic “YES!”

Let’s suppose someone is looking at your $97 software offer. They’re interested, but maybe it’s not in their budget just yet.

So, what happens?

When they leave your sales page, they’re gone for good. They probably won’t be back. And yet, this is a qualified prospect who is interested in what you’re selling. They just haven’t seen the right offer yet.

Here’s what you do: when they leave your sales page, make them an offer they can’t refuse. For example:

• Give them a free trial.
• Give them a low-cost trial.
• Offer a “lite” version of the software at a reduced price.
• Give them a discount coupon for the full version of the software.

Now what does your prospect say? “YES!” And you just saved a sale and created a customer!


#2. Get visitors on your list.

This is pretty basic, but it’s a strategy that plenty of marketers still overlook. Simply put, you need to work hard to get as many of your visitors on your mailing list as possible. That way, you can follow up with them via email over time to close the sale.

Remember, a person leaving your site isn’t saying, “no.” They might be saying, “not yet,” or “maybe.” And when you get them on your mailing list, you can turn that “maybe” into a definite yes.

Next idea…

#3. Offer an exciting bonus.

If you’re an affiliate, then it’s no secret you’re competing against hundreds or even thousands of other affiliates who are all selling the exact same thing.

Think about that for a moment.

Saying, “Hey, buy this thing through this link” isn’t going to be enough to pocket those commissions. To meet that goal, you need to do two things:

1.Develop a good reputation in the niche. Obviously, this isn’t something you do in a short amount of time. This is an ongoing task that requires you to promote good products, do so in an honest way, and really help your audience.

2.Add value to every offer. In other words, offer prospects a bonus if they purchase a product through your affiliate link.

This second one is really effective, and it’s something you can start doing immediately. Simply offer a related, valuable bonus that’s in high-demand, and you’ll see your conversion rates get a huge boost. And for obvious reasons – people like to get the most bang for their buck, so they’re going to use the affiliate link that gives them more value for their money.


#4. Upsell your customers.

You’ve got a prospect sitting on your order form with their credit card in hand. Prospects don’t get much hotter than this. He’s in the buying mood. And that’s why now is the very best time to suggest that he add something to his order. In other words, offer an upsell or cross-sell of a product that will enhance the use and/or enjoyment of the main product.

For example, let’s suppose you have someone who’s ordering a meal-planning app from you for the purposes of losing weight. Offer an accompanying diet guide or low-calorie cookbook as a cross-sell, and you’re sure to boost your average per-transaction price.

Here’s another idea for boosting conversions and sales…

#5. Display a countdown timer.

Sometimes your prospects are interested in your offer. But for whatever reason, they put off the actual purchase. They bookmark your page and tell themselves they’ll come back to it later.

You can guess what happens, right?

Yep, “later” never comes. The person loses interest in your product once the excitement of the sales pitch wears off. Or life gets in the way, and they totally forget about your offer.

What’s the solution to saving these sales?

You need to stir up a sense of urgency. You need to make people feel like they need to purchase RIGHT NOW… or risk missing out. Yes, you need to create a little fear.

You know what creates just the right amount of order-boosting fear? A limited time offer. And to make it even more powerful, you can match this offer with a countdown timer that’s visually ticking down the hours, minutes and seconds left before the offer expires. It’s a powerful way to boost the sense of urgency – and your sales!

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conversion and sales. Because not only can you use these attention bars in the five ways described above, but you can put them to work for you in countless other ways as well. You can use them to:

• Reiterate a big benefit.
• Insert a powerful testimonial.
• Place videos or images in them to draw attention.
• Use countdown timers to create urgency on any sort of offer.
• Persuade prospects to join your list.
• Announce new products, sales or news.
• Direct prospects to related offers.
• Encourage people to request more information.

Simply put, attention bars work like crazy because they’re eye-catching without being eye sores!

But for a lot of marketers, this strategy poses a problem…

Namely, the average marketer or small business owner simply has no idea how to create one of these bars. They don’t have the coding know-how. And even those who know a bit about coding don’t know how to create professional-looking bars that appear at specific times.

Now here’s the good news…

You can start creating your own conversion-boosting attention bars in as few as two minutes – no coding knowledge or skills required!


By using the web-based Conversion Gorilla app.

This is a point-and-click easy way to create beautiful, powerful, and high-converting attention bars. And these bars are fully customizable with a click of your mouse, including:

• Insert conversion-boosting countdown timers.

• Decide when, how and where your attention bars will appear on your page.

• Get the ability to overlay your attention bars on other peoples’ websites, such as your affiliate link.

• Change the colors, font, size and more with a click of your mouse.

• Change your attention bar on the fly in your dashboard, and it instantly updates across your sites.

And so much more. Conversion Gorilla makes it easy for anyone to boost conversions and sales using cutting-edge attention bar technology.

Ready to see it in action for yourself? Check out the demo here:

And then grab your account to put this powerful tool to work for you!