We hear all the time about all sorts of techniques for closing people in sales situations, and other approaches that are designed for us salespeople to gain more business with our customers and prospects, too. While some of these approaches can be useful, there’s just no substitute for what’s considered one the best sales techniques around. That being: Building great rapport with your customers and prospects, and having them feel you’re 100% committed to helping them attain their needs, wants, and desires .

But this is not how many salespeople are doing it in their own businesses right now, is it?

Frequently people will get into sales because they see it as a way to make big money. But they then fall into the routine of being forceful in their sales approaches, trying to move the customer in the direction that’s best for the salesperson.

The unfortunate reality is these salespeople don’t realize their customers can see what they’re up to. Somehow these salespeople feel they’re not telegraphing what they’re doing in any way that can be detected by the customer or prospect they’re working with.

With this in mind, just once I’d like to be in a clothing store and hear a salesperson say to the customer, “You know, that doesn’t look very good on you at all.”

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Any salesperson that would tell me this would instantly raise their level of credibility!

Yet there are a great many salespeople out there trying to steer their prospects towards doing deals that may not be the best ones for the prospects, but they’re the best ones for the salespeople instead. And once your prospect picks up on this behavior, your relationship with the person is sunk. Now you’ve become just someone who “sells” to them, but they know now that they can’t trust your judgment and opinion. They have to determine whether or not the product or service will work for them completely independent of anything you now say to them.

The type of salesperson we all want to work with is someone we like who we feel has their number one priority being serving our best needs. When we both like someone and feel they’re committed to serving our best interests, we naturally just feel ourselves wanting to work with them. The same applies for you, too, in your own business.

As an example, do you think if you were the one looking to buy or lease product or service that you could sense if the rep you were working with had your best interests in mind above their own? If your answer to this is “Yes,” don’t you think the same applies with your own customers and prospects, too? Don’t you think they can sense if you’re serving their best interests or looking out for your own commission?

Sometimes, for whatever reason, we don’t feel our customers and prospects share our same intuitive qualities in this arena. And it can cost us big time, too, if we haven’t already become the kind of salesperson who always puts their needs before our own.

Make sure you’re adept at developing great rapport with your customers and prospects, and make sure they always understand that serving their best interests is constantly your number one priority. Once you’ve mastered this in your own business, people will sense that you’re the best choice they could ever make when it’s time for them to buy.

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Affiliate marketing is a great way for people to start trying to make money online. It is perfect for beginners as you can start with relatively little money and gain some important experience.

You will be up against some people who have had the same idea as you and it must be said that there are plenty of people trying to make money as affiliates. But you can still be very successful and there are some strategies following that should help you..

Uncovering the best keywords is very important.

Not properly researching keywords is where many people go wrong. You need to know that you can target quality keywords that are within reach. You do not want words that are very competitive and cost too much with pay per click as this will halt your progress.
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You need to find buying keywords which indicate some kind of commercial intent on the part of the searcher. When you have these keywords you want to be sure you can rank for them or that they are not too expensive. They must also be searched for regularly.

List building is a very important factor.

If you can successfully build a mailing list then people will build a relationship with you. If you are only get brand new traffic it is harder to develop that relationship and really show people what you can do to help them.
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It is not essential to build a list but it does allow you to have a much more stable income and will help to build a business if you decide to sell your own products later on.

Use many types of traffic strategy to build your business.

While you may well want to start with free traffic you should aim to re-invest profits into paid advertising. If you can do this consistently you should see some major growth in your profits.

Paid traffic is all about testing and when you find something profitable you can crank it up until it is serious money maker for you. This will come to you over time when you get more experience.

Try to become proficient at lots of traffic generation techniques and you will grow your business much faster than those who avoid this. Make sure you take it step by step though and have enough time to educate yourself on each type.

Make sure your content is relevant and up to date.

Make sure you are adding content to your website regularly. This will increase the number of readers you have and keep people coming back. You can also syndicate this content across the internet and have more chance of finding potential customers.
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I hope these have helped and you can use them to grow your business. They should help to give you a stable business that is consistently growing and improving.

Building a web site often can lead to interesting deviations caused by practicalities and changes in perspective. This is okay so long as you keep things simple for prospects.

Many business owners unintentionally erect barriers between themselves and their customers when it comes to the site sales process. Simple mechanisms can be put in place to remove these barriers. A business owner that is always looking for new ways to connect with potential customers often finds his or her efforts paying off many times over. Some of the most common web sales barriers are lack of contact methods, payment methods, and delivery methods. To bridge these potential barriers, a business owner can provide more options to crossing each of these barriers.

Contact Barriers

Simply adding contact options can be a great way to create more sales. Some web sites only offer email or even just a contact form as a means of contact. Yet there are many people that prefer to conduct transactions over the phone, by mail or by fax. Retail sites discover this fact the first time they go through a hot sales period such as Christmas. Some people just like to call. No, I don’t know why. They just do.

Providing a broad range of contact options also builds credibility. Having an office address, fax and phone number in addition to an email address shows the prospective client that the business does in fact exist and has made themselves transparent and easy to contact. Providing such information gives people the impression they aren’t dealing with some Nigerian scam.

Using an 800 number is also an excellent way to build credibility and remove a sales barrier. Picking up the tab on calls from potential clients is a polite gesture and may encourage a potential buyer one more reason to call. Toll-free numbers are easy to obtain these days and can cost around 6 cents per minute – a small price to pay for building confidence in your audience.

Payment Barriers

Many web sites provide only one way to pay for merchandise – credit card. There are many reasons to offer more payment methods. For one, not everyone has a credit card. Although in the United States, it seems like almost everyone does, this is not true in over-seas markets where there is resistance to credit. Furthermore, some people just don’t feel safe providing credit card information over the web. Regardless of how safe or unsafe Internet transactions may or may not be, it is usually the job of the business owner to provide what the consumer wants.

It is a simple matter to provide an address and a printable order form for most web sites where a check can be mailed. If you are running a home business, a PO box is a simple solution to keep your business separate from your home. Some mail box services allow for your address to be a suite number instead of a box number, which can further improve the image of your business.

Providing a phone number by which orders can be placed is also a way to remove a barrier between you and your potential customers. Of course this means there must also be someone there to answer the phone. Simply answering the phone can be the difference between a sale and a lost sale.

Delivery Methods

For businesses providing products, providing a variety of delivery methods is yet another way to cater to the desires of your customers and potential customers. Many people have a preference for delivery and meeting this preference could be a deciding factor when deciding whether or not to place an order. For those businesses providing services, providing a delivery pickup service for a deposit and/or contract can be a perfect sale closer.

Conclusion

By removing barriers between you and your potential customers you can increase the chances of making sales. Other options are also available, like instant messaging support, mapped out directions, video conferencing and more. Be careful to not confuse your audience with too many options. It is often a good idea to direct your audience to default options for contact, payment and delivery so as not to confuse people. Other options can be shown as small links or drop down options. By working to connect more with your audience, your sales and customer satisfaction can be increased dramatically.

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Many people internet marketing promotion dream of being our own bosses. The lure of massive cash and versatile work hours is sort of attractive. However, several are afraid to venture out on their own. They worry that they are doing not have the capital needed to induce a business started or they don’t wish to loose the security of their day job.

The answer may search engine optimisation services be starting a home business. The reality of the matter is that you can begin your home business with no money at all. Ask yourself this, do you’ve got a spare room or space in your house. Do you have a computer with an internet affiliation? Do you’ve got a phone line? If you’ve got these three things you have the essentials of an office from that your home business will be made.

Affiliate marketing can paid search marketing be a nice approach for you to get started in your home business. Affiliate marketing can offer you with the chance to sell either a product or a service. With low capital and little space you’ll wish to concentrate on services.

Once you’ve got made the decision, you wish to evaluate your skills. What services can you supply and what skills will you bring. Several folks start of with affiliate selling programs from major search engines. If you’re good at web site design, you’ll register your page with someone such as yahoo publisher. This manner your site can get traffic with the assistance of the search engine Yahoo. If yours may be a sales web site, your traffic may translate into increased sales. The a lot of exposure to your website the better.

The other factor you’ll attempt to try to to is attract traffic to alternative sites. Retail sites like Amazon and EBay have affiliate selling programs. If you can generate traffic and increase sales then you create money. Each programs provide ways in which to extend revenues through links and blogs. These are usually free and value using. Keep in mind, the additional you create the more they make.

Finally, your website will build money in another way. When it is posted on sites like yahoo publisher or Google ad sense, there can be ads placed. Whenever a visitor clicks on a poster you create money. The more clicks the additional cash. The operators take care of all the advertising costs and placement. They conjointly strive to put applicable ads to your page. If you’re selling rare books ads for fish food are unlikely going to induce clicked.

If you wish to begin operating for yourself however feel you don’t have the money then you’re wrong. If you have got a pc and area to put it then you have all you need. You can additionally start you home business and work it around your job. You’ll be able to gradually commit more time as your home business expands.

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By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

It’s exciting to see those first sales come in online.

I’ll never forget.

I lived out of a 600 square foot apartment. Anthony
Robbins and I would have been tight back then. Actually,
though, I was quite proud of where I lived at the time.

I had a little white, wooden desk my friend Kelli had
given me.

I started out pre-www on AOL and Compuserve. I’ve told
some of those stories elsewhere. You didn’t have affiliate
programs back then but you did have “dropship”
arrangements where people would dropship books for you.

Anyway, the FIRST time I broke the $10,000 a year barrier
was when I was buying ads in these little freebie penny
shopper newspapers with classified ads in them.

People would call from the ad into an answering machine.
You didn’t have voice mail then. So I ran 4 or 5 answering
machines with the sales pitch and an offer to send the
book C.O.D.

I ran ads in 72 cities and grossed $12,000 or more.

I had no back end or repeat business, although I did try
sending along a catalog. It just wasn’t related enough to
make sales.

The lessons I learned were:

1. You have to promote in volume.

You need a lot of ads out there. Or resellers and
affiliate running ads. Emails being sent out to lists. Or
links on web sites. You need quite a bit of SOMETHING
working on your behalf.

2. You need a back end related to the front end

My initial sale (front end) was about buying cars dirt
cheap. That would have made for a logical back end. So
here’s what’s fascinating about that.

The late, great Corey Rudl sold $500,000 a year or
something like that of his car secrets book. And he
devised an email he sent 4 days after the sale
automagically that referred people to a few resources.

He made quite a bit of money on that follow up email.

It’s my belief that Corey created the demand for what
later became known as autoresponders. They didn’t exist at
the time. Corey had custom programming that would send
that email 4 days after the sale.

But when people read his course, everyone wanted to do it.

Thus, autoresponders were born.

The point here is that Corey experimented and found
something AFTER the initial sale that people WOULD buy and
it amounted to quite a bit of money.

My little $12,000 a year business would have been a
$50,000 or $100,000 a year business if I had a few things
that sold on the back end.

Here’s a really FASCINATING idea to test out that I heard
on a seminar from Agora master marketer Porter Stansberry.
Porter says to sell people on the back end more of what
they just bought.

In other words, the ONLY thing you know they want to buy
is what they just bought. So sell ‘em more of the same,
just at a higher price with more value.

That’s something I’ve never experimented with. Not in that
precise manner.

Now, since I am the King of Step-By-Step Internet
marketing with all my Dashboards and so forth, it’d just
be wrong to not give you a step-by-step gameplan for going
beyond $10,000 in sales.

==================================
Marlon’s Step-By-Step
Gameplan To Break $10,000 In Sales
==================================

1. Think in terms of multiples

I ran ads in 72 cities. Not one city.

I have thousands of resellers. Not one reseller.

Now, since $10,000 isn’t that much money, you probably
only need 5-10 decent affiliates promoting for you.

2. Get a front-end product that converts

Your affiliates (the best traffic source) are going to
need a product to promote that sells better than ice in
100+ temperatures.

The way you GET your offer to that point is by split
testing. To start with, you can use Google Website
Optimizer to do your testing. When you get more
sophisticated you can do true Taguchi testing, which is an
advanced topic for another day.

If your offer doesn’t convert well, you have a few
options:

a. Try juicing up the offer

– Add new or different bonuses — Experiment with your
deadlines and scarcity — Try a different guarantee

b. Try a new product

Dead ducks don’t quack.

3. Test the living daylights out of your front-end email
sequence

People go to your squeeze page and fork over their email
and possibly their name and email. The current trend is to
ask for email only, since at the moment this gives your
squeeze page success rate a significant bump.

The idea is that you’re going to turn that autoresponder
series into what the oldtimers called a “greased chute.”
You know, people enter your series and you pull out EVERY
trick in the book to get ‘em to buy.

You know, you got flying pigs, dancing cows, offers that
make the eyeballs pop. That sort of thing. This isn’t a
time to be subtle about your USP, your credibility or
other things.

4. Don’t just hammer. Mix in content.

Some people would disagree with this point. They feel it’s
best to send all offers and no content.

Based on my current experience, I recommend mixing in a
good dose of content or quasi content because you’ll
extend the period of time in which people read your
emails.

The question is whether you mix in true content or the
illusion of content. Do you tell Matt Furey style stories?
Do you do your best imitation of John Alanis? Or do you
send “what to do” but not “how to do it” emails?

I mix in good content.

But this is open for experimentation.

By the way, if you don’t know who Matt Furey is or John
Alanis, you’ve not been reading my ezine long and enough
and you don’t own enough of my products! Or you’d know who
they are.

So just hang in there and I’ll get you up to speed.

5. Get at least one back-end offer that converts.

You’re going to need at least one solid back-end offer.
You’ve got to find a way to make it convert. That might
mean doing webinars or teleseminars, either live or
pre-recorded.

It might mean a really long sales letter. In spite of the
common myth that people don’t read long letters, they DO
if they’re buyers. And do you really care about the non
buyers?

If they aren’t in the market for a more extensive solution
to their problem or want, they aren’t going to read the
copy. If they are, they probably will.

6. Look at the back-end offers successfully promoted by
competitors for ideas.

What do they sell? How do they sell it? What are the price
points? You don’t need to reinvent the wheel on this. Do
what you know works and put your own spin on it.

– Do they have a continuity, membership-type program? –
Do they sell a workshop, seminar or some other form of big
ticket? — How do they sell it?

These are things inquiring minds wanna know.

7. Run the numbers

Let’s see, you need to sell 100 products at $100 to bring
in $10,000. That is 8.33 products a month and 2 products a
week.

Just having your offer on ONE marketer’s thank you page
could give you those numbers, or better.

After you get those 100 sales, look at making 100 in 6
months, 3 months or a month by duplicating what already
worked for you.

Now, you need to get 10% of those 100 buyers to upgrade to
a $300-$500 something or the other. $500 x 10 = $5,000.

Then get one or two of those to spend $2,000 for another
$4,000.

8, Stop pre-judging and ACT

One of the biggest obstacles you’ll have is the paralysis
of analysis and just analyzing everything to DEATH! What
you need is more action and less analysis.

Analysis is great. But those who take action rule the
world. Get busy. Create products. Promote. And make bank.

THEN put it on autopilot. See, you put the whole sequence
in the autoresponder and kick back in the Bahamas. Highly
credible naysayers will TRY to convince you the Internet
lifestyle is b.s.

But realize that they have their own agenda, products,
courses and programs to sell.

Autoresponder marketing worked soon as Corey Rudl invented
the basis for it and it STILL works on auto pilot today,
just like it did back then. We all owe more to Corey
Freaking Rudl than hardly anyone knows.

Gurus today don’t even know that because they weren’t in
the Game back then. They don’t know what they don’t know.

Follow the above 8 steps and you WILL crack the $10,000
barrier.

Have fun and go do it.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
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