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How The School of Hard Knocks Taught Me The Importance of ‘The List’ – And How This Factor Will Change All Your Marketing From This Day Forward

November 24, 2014 in Affiliate Marketing | Comments (0)

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Article by Marlon Sanders

Where have you been going wrong? Where’s your money. Why hasn’t your money been coming to you? How do you loose your money so it flows to you in abundance?

How do you finally get a product or service that people buy? How do you finally have a product or service that people send you money for.

Marlon, how do I make this happen for me? I’ve tried. I’ve read the E-books. I’ve done the stuff. I’ve tried this or that. My money has not come to me. People have not clicked on my order form. People have not bought my product. It hasn’t been working for me. Marlon, how do I make things go right?

I remember back when I was a beginner. The same exact questions haunted me. The key is to understand the big picture. Then you can work down to specifics from there. But without understanding the big picture, you’re punching at a shadow and wasting a lot of energy.

There are four basic reasons your money is not coming to you. In this article, I’m focusing on reason number one – your list.

I can best illustrate what the list means by giving you a personal illustration.

When I first graduated from college, the only job I could get was selling insurance. Well, they told me I was selling “retirement plans.” But actually, it was whole life insurance.

Anyway, here I am sitting’ across the table from a guy trying’ my best to get him to buy a retirement plan from me. Now, somewhere in our conversation he tells me that for Christmas that year, his church brought him a turkey.

Now, you don’t have to be a rocket scientist to realize that if his church brought him a turkey for Christmas the dude didn’t have any money. But I didn’t understand that believe it or not!

The guy I was trying to sell to was my list. In this case, my list universe size was one. I had one dude I was giving my well-rehearsed sales talk to. I could recite every word by memory. The gestures were perfectly synchronized with the pages in my pitch book.

But the dude had no money. My list was broke. I don’t care how great or spectacular my sales presentation was, the guy couldn’t buy a turkey for his family for Christmas. I doubt he’s got money under the mattress so he can eat in his old age. He can’t eat now!

In contrast, at another time I called on a lady who pulled out her address book and referred me to all her friends. That week I was twelfth in the nation in sales because all her friends bought.

The difference?

I had a different list. In this case, the list was basically the address book of personal friends the lady referred me to.

On another occasion a lady referred me to her friends but none of them even kept appointments with me. Why? The quality of the list. In this case, apparently the lady’s friends didn’t think much of the quality of her opinion. Probably because she was broke. And they figured taking financial advice from her wasn’t a good idea.

Are you beginning to see the importance of the list?

Your list is the people you sell to. The people who call or walk in the door of your business. The people who come to your web site. The people who join your opt-in list. The people who click on your ppc words. The people who call you up on the phone. The people you give your sales presentation to.

If you’re not selling as much as you want, or you’re selling almost nothing at all, maybe you’re delivering your message to the wrong audience. If you have a cure for cancer but you’re trying to sell it to people dying of heart disease, you’re speaking to the wrong crowd.

One more example.

I once was a copywriter for a company that had a great method of list-building. The CEO of the company had networked with a number of seminar companies. These companies were always on the road conducting seminars.

The attendees of these seminars paid a lot of money to be there. So they were not broke. And they obviously had a need or interest or they wouldn’t have paid to attend a seminar on the topic.

Through his networking expertise, the CEO got these seminar companies to refer attendees to his company for the service he provided. These referrals cost him nothing. And get this: He got about 60 phone calls a day from these referrals!

At zero cost.

And remember, these referrals had money and a demonstrated interest in his product or service. That’s what you call a high quality list.

The point is, the people you’re selling your product or service to have more to do with your sales ratio or conversion rate than any other factor.

From this day forward, all your marketing efforts should change. Why? Because you’ll start focusing on the number one thing that matters – and that is getting your message to the exact people who have interest and the ability to buy.

And that little change right there can make all the difference in the world.

– Marlon Sanders

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Marlon Sanders is the author of The Amazing Formula That Sells Like Crazy, The Push Button Letters Software, How to Create Your Own Products in a Flash, Gimme My Money Now, The Marlon Sanders’ Marketing Dashboard, The Cash Like Clockwork System, The Action Grid System, The New Wave Direct Mail Success System and many other marketing systems, tools, courses and software programs.

Visit Marlon’s blog at:
http://alturl.com/6mosx

For an in-depth look at the new “point ‘n click” Marlon Sanders’ Marketing Dashboard just click here to visit the web site:

MarketingDash


The 5 Rules of Social Media Optimization (SMO)

November 21, 2014 in Marketing | Comments (0)

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By Ashutosh Shukla

Social Media Optimization (SMO) is one of the best methods of promoting your website and blog. Although, it is quite similar to SEO, however, there are many things to SMO other than keyword optimization.

So, it becomes necessary for people handling SMO to understand its different rules. Whether you are handling smo services for educational institutions or any corporate organization, these rules actually help you to guarantee the success of the entity.

The rules of SMO

The different rules of SMO are as follows:

Make efforts to initiate easy tagging and book marking

One of the easiest ways of initiating traffic for your blog or website is by listing some relevant tags and book marks that will bring up the content in different search engines. You can also put different types of suggested notes and tag buttons, which will help visitors to tag these blogs and random content on the website in different social media pages. If you are looking to add your site or blog in popular social book marking sites then, it would be best to put words and phrases that are trending on the web.

Make your content travel

Written content like SEO articles and blogs can travel through tags and SEO keywords. However, when it comes to SMO, it is important to make the content travel. Video and audio files, PDFs and pictures need to be shared on relevant sites so that they can bring back traffic to your blog or website. It is necessary to add a small description about the file on these sites as keywords or tags mentioned in this small write up will circulate the file on the web thereby increasing its page views.

Increase the frequency of updates

When it comes to driving traffic back to your website, it is very important to keep updating your website with new information. You will need to remember that activity on internet is never static. You cannot just be highlighting the same news on you website for more than 3 days. Adding a blog or creating white papers are some of the ways of initiating linkage for your content. The number of updates needs to increase to ensure better linkability of your website.

Analyze and decide your target audience

It is vital to decide and analyze your target audience. If you are running an educational institution then your target audience will be teachers, prospective students, and their guardian and parents. These people are your immediate visitors therefore; you will need to prepare content for SMO that will capture their attention.

Be transparent

When it comes to SMO, it is very important to be real and transparent. If you are using any type of content from other websites, you will need to give them credit. Always remember that it is very easy to detect a faker in the world of internet. Therefore, it is better to be safe than sorry.

The above mentioned rules need to be followed by everyone who is setting up a SMO services company in Delhi & NCR or any other city in the world. These rules will help you to initiate good traffic for your or a client’s website and blog.

Article Source: http://www.artipot.com

About the Author
This article has been written by a technical writer working with a leading Web Services Provider companies Noida – Company Offering, Web design for education website, smo services for educational institutions to the worldwide clients.


Converting Targeted visitors in to Google adsense Website traffic

November 20, 2014 in web traffic | Comments (0)

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A lot of people feel discouraged they are unable to crank out the profits they anticipated running AdSense adverts on his or her website which is as a result of traffic stages in addition to click through rates.
There are numerous approaches to transform targeted traffic into AdSense traffic this is a brief listing of them with an explanation for each and every one.

First of all , you want to do is optimize your site’s contents. Even though for a lot of individuals this isn’t an alternative if you’re managing a discussion board for instance it’s a whole lot more challenging most individuals can make their Google adsense websites veritable cash flow funnels. To start with, it is best to determine what your site’s keyword phrases are. This is usually a simple method in Web optimization generally known as keyword density confirmation. An excellent resource for this task is SEO Density Analizer.

You must then acquire this listing of words and phrases and check the Google AdWords Sandbox to determine how many other words and phrases may be performing greater then what you have already. From here on always keep your website centered on the things which appear primarily within the search phrase suggestions you obtain. Make an effort to incorporate those search phrases, or otherwise some relevant search phrases as frequently as possible within the inbound links on your website.




Due to the fact of how Adsense works this is one method to improve your revenue simply because you’ll get well adverts inside your AdSense banners, much like how you have access to a much better Search engines PageRank. It’s also vital that you constantly include new pages to your website. This will be significant, because the far more pages you might have, the greater the chance is you’ll acquire more visits on your advertisements. It’s extremely vital that you select the suitable formats for the AdSense banner ads as well as the most effective areas for them. Even though this is a significantly broader topic you must generally realize that the most notable three Adsense formats are: 336×280 large rectangular shape 300×250 medium sized rectangular and 160×600 skyscraper.

Be sure to select the proper colors for the adverts, as which makes them also distinctive from your site’s content material (or simply distinct within a undesirable way) will certainly make readers regard them as banner ads which may have absolutely nothing related to the website itself. Make certain these adverts are inserted exactly where they’ll produce the greatest quantity of revenue. Normally, that location is considered to be just before the starting of your website’s genuine content material.



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