If you’re a self-publisher, you’ve probably tried a number of ebook marketing tips and tricks to increase your online sales. One that is often overlooked from the limited research I’ve done online is bundling. It’s not surprising. I’ve been writing and selling ebooks online since 2004. I was probably five or six years into my self-publishing career before I started bundling my ebooks.
I’ve written and self-published over 50 titles, and it wasn’t until I’d produced around a dozen or more that I started to use bundling as an ebook marketing strategy. FYI, this is one advantage of writing and publishing a lot of titles – you significantly increase the number of options in your ebook marketing arsenal.
What Is Ebook Bundling?
In case you don’t know, bundling is when you offer a number of titles for sale for “one low price,” eg, buy two and get the third one for free. Or, “get all five ebooks on SEO content writing for one low price.”
Bundling titles has been an extremely effective ebook marketing tactic for me. Following are three tips for successfully bundling your ebooks – and selling more of them.
3 Tips on How to Sell More Ebooks Online by Bundling
I. Bundle Like Subject Matter: The vast majority of my ebooks can be broken down into four categories; ie, ebooks on: freelance writing; self-publishing; SEO writing and affiliate/internet/small business marketing.
I’ve written half a dozen or so titles on SEO (search engine optimization) writing. They cover everything from how to write SEO content, to SEO writing samples, to frequently asked questions prospective clients ask SEO writers.
I bundled all of these into an “SEO content writing package;” again, for one low price.
II. Bundle Complementary Titles: This is a little different from bundling “like” ebooks. For example, I have two SEO writing bundled packages. The first one (mentioned above) deals with starting/growing this type of freelance business.
The second one includes an ebook on how to become an SEO writer and how to make money managing social media accounts for clients. These two titles complement each other. How?
It’s simple; many clients who outsource their SEO content writing needs also want/need outsource their social media marketing. And, who better to do this than the professional who wrote it, ie, the SEO writer?
See what I mean?
III. Choose a Lead Title: Your lead title is usually one that is a pretty good seller. While others in the same niche may sell well, they just won’t sell as much as your lead title. And this will usually be pretty obvious.
Your lead title will prompt potential buyers to purchase a bundle – because it’s the ebook they usually wan the most – and if they can get ancillary titles at a discount, they will in a lot of cases. For this reason, be sure to choose your lead title wisely. Again, this will usually be dictated by your sales numbers.
Ebook Marketing Tip: If you have an ebook that’s a “hot seller,” write other ebooks that complement this one so you can bundle them.
Conclusion: Bundling Ebooks to Sell More Online
In my opinion, bundling several ebooks together and offering them for “one low price” works so well for a time-honored reason — consumers like a bargain. And, if you use the “infomercial approach” (ie, pile on more until the buyer feels silly for NOT purchasing), then you can dramatically increase your chances of selling more ebooks online.
As always, I hope this self-publishing insight helps you sell more ebooks.
About the Author: Yuwanda has written and self-published over 50 ebooks. If you found the info here insightful, get more in the complete self-publishing package — which will help you not only write an ebook in a few days, but learn how to market it and start getting sales within a week – really! Also, feel free to contact her with your ebook writing and self-publishing questions.
Learn more about Yuwanda via her Google+ Profile.