Lethal Affiliate Link Management And Tracking Tool For Wordpress Bloggers
Powered by MaxBlogPress 

 Powered by Max Banner Ads 

Does Your Website Need an Overhaul? Self-Quiz.

10/01/2015 in Affiliate Marketing | Comments (0)

Tags: , , ,

Guest Post By Angela Wills

How long has it been since you sat at the computer with excitement and enthusiasm and put up your first website? A day? A week? A year? A decade?

No matter when you created it you likely missed a few things in your rush to get online. Don’t worry! We all do it. It’s similar to the ‘cobbler’s children have no shoes’ sort of deal where you never spend as much time and care on your own stuff as you do on your clients.

Well I’m here to tell you to take the time to create a good pair of shoes (err…website)!

What you need to do is look at your website objectively, like you’re a new visitor who’s never been there before. Scroll around and see what you see. Or better yet, ask your kid or your mom or your neighbour to take a look at your site and watch what they do when they get there, where they go and what questions they ask you (this works best if they’ve never been there before).

You can also take this self-quiz to see how many of the website basics you’ve got down and what you need to work on:

1. When someone comes to your website and scans your header is it clear to them what your site is about?

2. Would your tagline make total sense to a stranger on the street?

3. Are you collecting leads from your website?

4. Does every page have a purpose?

5. Is it clear what you are offering on your site? (selling a service, a product or offering free information?)

6. Are you getting found in the search engines through ‘keywords’ that your marketing is typing in?

7. Do you have an about and a contact page?

8. Are you linking to your most important social media profiles? (twitter, facebook, youtube)

9. Are you using graphics to enhance your site’s image (versus bad images that take away from your image)?

10. Can someone find out how to contact you in 10 seconds or less?

11. Is your website font easy to read and large enough for your target market?

12. Is your branding consistent?

13. Can people find what they are looking for? (You got them there, now can they get to their goal easily?)

14. Do your links stand out? (Typical linking rules are blue font, bold and underlined)

15. Is your style and colors consistent?

16. Is your content well-written and easy to understand? (No extra info – straight to the point)

17. Is your content easy to read? (Use of headlines, sub-headlines, bullets, bolding, etc)

Honestly answer all these questions and you’ll probably have a little bit of work to do.

Did you get them all right? Really? Then way to go! (…and maybe you should come partner with me! lol)

If you’re like most people and you have some work to do I’d like to offer you some help. My WordPress website design course is meant for people just like you who have a new or existing website and are ready to really unleash the power of what a website can do. To do that I offer a program that runs all year long, has been attended by over 100 people and has a track record of taking the newest of newbies and turning them into website designers.

Check it out and see if it’s right for you by visiting: Website Design Coaching Program

Power and Influence of Mommy Bloggers

09/30/2015 in blogging | Comments (0)

Tags: , , , ,

By Leslie Truex

While many may dismiss mom blogs as another form of gossip and talking about spit-up, the reality is that mom blogs have a great deal of influence particularly in the consumer market place. A good example of this is the controversial Motrin commercial. On a Friday in November 2008, Motrin launched an online video ad meant to sympathize with moms who carry their babies in packs or slings as opposed to pushing them in a stroller. However the video suggested that moms who carry their babies in packs do so to look like an “official mom” and that the pain of carrying a baby in a pack makes moms look “tired and crazy”. Within hours of the video going online, it was one of the most popular topics on Twitter, but not because women felt like Motrin understood their pain, but because they were offended.

At the time Motrin wasn’t completely connected to the blogsphere, so it didn’t respond to the uproar until the following Monday when it removed the video (although you can still watch it on YouTube) and issued an apology. Peter Shankmen, a media and PR guru posted on his blog, “The problem is, Motrin happened to mess up at the expense, and in the face of, one of the most vocal, quickest-to-blog, “strongest-to-band-together-and-form-one-opinion-like-the-Borg” collectives out there – The Mommy-Blogging community.”

Although Peter’s quote makes moms sound a little nutty too, it is true that moms band together. They’ve done it for centuries. Blogging has simply allowed moms to reach each other more easily and wield a greater influence.

With Power Comes Responsibility

Over the last few years, companies have realized and embraced the power of mothers. Before the Internet, the Motrin incident would have still occurred, just on a smaller scale. One mom would tell another mom about how offended she was by the ad during a play date. Over the course of the week, a small group of moms may have boycotted Motrin, but Motrin wouldn’t have known or felt the effect. Today moms have access not just to their neighbors, but to millions of moms all over the world. Now when a company messes up and one mom complains, it’s online for the world to see and to respond to.

Companies realized they could use this power for good. If mommies could complain and cause a major PR fiasco, what could they do if they liked a product? Companies started sending these mommies everything from diapers to all-expense-paid resort vacations. Moms blogged about these new gifts and as predicted, readers responded. But when it was discovered that these moms had received free items or even compensation for their blog posts, the readers felt betrayed and responded with anger. In effect, readers did to mommy blogs what mommy blogs did to Motrin.

When you embark on a career as a mom blogger, your readers will develop a relationship with you. You must respect that relationship by working to provide the best content and referrals, and be honest about any freebies or monetary reimbursement you receive through reviews or recommendations you make on your blog. Not only is it required by the FTC, but is necessary to maintain the integrity of the relationship with your readers.

About the author: Leslie Truex is the author of The Work-At-Home Success Bible and owner of Mommy Blogging Success, a free resources with tips and advice on turning your rants, raves and reviews into revenue through blogging. Visit http://www.mommybloggingsuccess.com to learn more.