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5 Creative And Low Cost Marketing Ideas

July 2, 2015 in Marketing | Comments (0)

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Guest Post by: Janice Jenkins

When you run your own business, every dollar your spend counts. But you have to remember that you do not really have to cut cost on your marketing campaign. After all, marketing is the single most important aspect in business that will help you bring your business to success. So, instead of cutting cost on it, why not reinvent your strategy and make it more effective and compelling.

The following are creative marketing ideas to help you spend your money wisely and get the most out of your investment.

1. Email marketing. It is the digital age, so if you have not been using the email to send out your message to your existing and prospective customers, then you are missing out a lot. Be sure to hook yourself with the latest in marketing today and get yourself a business email. Remember though that when using the email, your message should be catchy and direct to the point. Do not sound too pushy. Keep in mind that you will be fighting head to head with emails from other businesses, so be sure to make your message unique and do not make it look like too much advertising. When done effectively, you can be sure that your email will bring you great results.

2. The business cards. The business cards are perhaps one of the most ignored and underutilized creative tools today. There are pretty good reasons why you should use these cards. They are cost effective, creative, easy to produce, and the simplest way to introduce yourself and your business. If you simply look around, you will see a lot of great and unique cards that promote businesses effectively.

Make sure though that when you use business cards, you change the look of your card from time to time. Use different business card templates that will make your business stand out and attract more attention out there.

3. Get involved in the community. Getting active in the community can bring your business a lot of benefits. Aside from getting great exposure, it can also help increase your contacts. So, go out there and be involved in whatever group or cause you are interested in. The connections you make will be good for your business and can help boost your credibility.

4. Partner with other businesses. One creative way to market is to market with other businesses that over products or service relevant to yours. Remember that as your connections grow so does your chance to generate sales and profits.

5. Promote on the Internet. The latest trend in marketing today is internet marketing. Do not get left behind, show your face in the online world. You have nothing to lose when you promote online, so get working on it. Just be sure to learn the rules in the online market so you do not step into anyone�s foot out there. Keep in mind that the online market is a wide world, so you have to market efficiently.

These are just some of the creative marketing ideas that you can incorporate in your business as part of your marketing strategy. There are still other things you can do to draw in clients and business such as networking, publicity, referrals, and blogging. Just be sure to market consistently to keep your business on top of your customer�s mind.

For comments and inquiries about the article visit: http://www.printplace.com/printing/business-card-printing.aspx

About The Author
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
The author invites you to visit: http://www.printplace.com

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Top Strategies to Promote Yourself as an Expert

July 1, 2015 in Business | Comments (0)

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In order to truly leverage your position in your industry, it is important to be able to establish yourself as an expert in your particular niche. There are multitudinous benefits to becoming an expert in your target niche. Being viewed as an expert will immediately provide a certain level of credibility. Being an expert also creates the opportunity for you to set your prices at a more advantageous level. If you have a business that you are passionate about, but you are lacking the exposure or the level of public relations that you desire, you need to take the steps to establish yourself as an expert in your field. The steps in question are not developed on a fake it until you make it basis; conversely, they are solid methods that will help you get past the learning curve, and it will allow you to present your current level of expertise in a manner in which your target audience and your colleagues will respect and desire it.

When You Make a Point, Take the Time to Prove It

Establishing yourself as an authority will literally open the flood gates, but instead of declaring yourself to be an expert, take the time to prove it by validating any assertions that you make that are associated with your particular field of expertise. Becoming an expert in your target niche is a process. If you have not written any articles on the topic, this is where you should start. The internet provides the perfect opportunity to publish your work for free. Success stories are great as well. If you have any situations in which you have been successful in your field, take the time to make the public aware of it.

Getting your current clients and colleagues to comment on your abilities is always a great way to build credibility as an expert.

Put Your Name Out There

There are most likely numerous forums within your industry through which you can show up and weigh in on topics. Make sure that you answer all questions in detail, and when possible, provide supporting references and resources. It not only serves to validate your point, but it also shows the level of detail and effort that you put into your craft. It proves that you are not simply sprouting off answers, but that you have taken the time to master your craft.

Make Sure that You are Searchable

There are very few methods for establishing yourself as an expert in your niche that can rival being found in search results. You should take time to conduct a Google search to evaluate your internet presence. If you are not on the first several pages of the search, this means that you are basically invisible to the cyber network. There are two primary ways that you can effectively address this. You can start submitting more articles, especially on web 2.0 sites such as Hubpages and Ezine Articles, just to name a few. You should also consider contacting an SEO firm to enhance your positioning and ranking in internet searches.

Create Videos

Video Marketing is one of the most effective ways to put yourself out there; helping you to expedite the learning curve. YouTube is now the world’s second largest search engine behind Google, who happens to own YouTube. Because YouTube is a Google entity, they index the site often and it is highly optimized for searches. If you create a channel and optimize it correctly, you will be found.

The key to establishing yourself as an authority in your industry is consistency, frequency and detail. Simply take the time to produce content that is verifiable, and you will be well on your way to presenting yourself as an expert.

Russell Armstrong is an Internet Marketing Coach and Affiliate Marketing Specialist. CEO and Founder of Armstrong Enterprises.An Internet Based Company on the premise of helping people change their lives. https://www.facebook.com/RussellDArmstrong http://mylifechanger.net/

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