How To Use Video To Boost Your Website Sales Conversions

It’s a well known fact that many of us are primarily visual in the way we relate to the world around us. With this in mind, it only makes sense that you would be able to make the content of your web site more accessible by adding the video features to your web site.

The thing to remember about using video is that you need to keep it short, sweet and to the point. No one is looking to settle down with a bowl of popcorn and a soda while watching the video presentation on your site.

You want the video to follow the same lines as your text. Let it be concise, to the point, and call attention to the features of your product or service that will be of most interest to prospective clients.

Prepare the text for your video script and run through it with a couple of people before you ever begin the process of videotaping. You want to make sure there are no dead spots in the text that would create a pregnant pause during the video presentation.

Also take care to choose locations that will provide you with sufficient light. Nothing will turn off a prospective client like clicking on a video presentation and finding it is too dark for anyone to see what is happening.

Videos, when planned well and accessible to any potential client, can help to set your website apart from your competition and boost your sales conversions.

If filming yourself doesn’t appeal to you a quick and easy way of creating videos is to create a powerpoint presentation and record this using a program like Camtasia Studio.

You can download a free trial from here http://www.techsmith.com/camtasia.asp

What this software will do is it records everything that happens on the screen of your computer from the movements of your mouse to your voice when connected to a microphone. This recording can then be uploaded to your website in Flash format for quick and easy viewing by anyone visiting your website.

Once your video is completed be sure to also upload it to websites like: http://youtube.com and http://video.google.com which gives your product extra free publicity. You can even use those websites to host your video for you and link to it on your website which saves you any additional bandwidth costs.

Take advantage of human nature and how we see the world around us by adding video to your website to boost your sales conversions.

Brian Terry is the publisher of a controversial top-secret report that reveals the secrets to increasing your website sales by 275% or more. You can get your free copy by visiting his website here:
Get your copy here

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Four Steps To Promoting Your Free Membership Website

By Roy Bartell

Promoting a free membership website is done exactly the way any website is promoted. When you build any website the only person that is aware that it exists on the Internet is you so it is up to you to promote and advertise your site and let the rest of the world
know where to find you.

You accomplish that task while you are building your own credibility. One will not exist without the other. A free membership website builds credibility and credibility builds a free membership website. There are several very well established ways to promote a website on the Internet…and the first three listed here are free.

1. Write (or have written for you) short articles, 300 to 400 words, and put them into article banks for others to use.
Your resource box will include a link to your free membership website. The same is true for E-Book. Either write short 10 to 15 page E-Books or have them written for you. List these E-Books with E-Book repositories for others to use and be sure that there is a link to your free website on every page.

2. Post to blogs and forums on other related websites after you join them. Don‟t go in like gangbusters promoting your free membership site…that will get you kicked out. Simply include a link to your free membership site in your sig tag and post thoughtful and helpful information.

3. Find link exchange partners and exchange links with them.
Since you are not actually selling anything it should be very easy to find link exchange partners.

4. Buy advertising for your free membership website in related E-zines.
This is a very cost effective method of advertising. The cost of advertising in Ezines is usually less than $20 and the advertisement is sent directly to those people who are going to be your best prospects for your free membership sites as well as for the products and services that you will be marketing to them.

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This Will Take Affiliate Marketing To The Next Level!

Hi there,

Here’s an interesting blog post for you..

When videos started to grow popular on the Internet in
the past couple of years, the Internet Marketing
landscape started to change.

Affiliate Marketing was not exempted, either.

The most classic mistake people tend to make in
affiliate marketing is not capturing the opt-in leads
first before sending their visitors to the merchant’s
website.

So what smart marketers often do is that they would
have their own Squeeze Page for the visitors to opt
into their list, before sending them to the website
they are an affiliate for.

This is so the affiliate marketer can build his own
opt-in list and do his follow-ups later.

A few but exceptionally smarter marketers, on the other
hand, take this to the next level.

=====> THEY IMPLEMENT VIDEO MARKETING, TOO.

You probably notice most top Internet Marketing experts
are now using videos on their Squeeze Pages. And
smarter affiliates are also doing the same for their
own, for one obvious reason:

=====> VIDEOS CAN SKYROCKET YOUR TRAFFIC AND SALES
CONVERSIONS!

Unfortunately, the problem with video marketing is that
to begin with, you have to know how to make your own
videos.

And even if you could do your own videos, what if you
learn that the affiliate program doesn’t convert well
for you after all?

Affiliate Power Videos remove all these barriers.

=> More info.
At Affiliate Power Videos, you get 10 unique, high
converting Video Squeeze Pages, and 5 new ones every
month.

So all you have to do is:

Step 1: join any or all of the listed affiliate
programs (free)

Step 2: Upload the video and squeeze pages to your web
host

Step 3: Start driving in traffic, build your opt-in
list and rake in affiliate sales!

You might be thinking that this is going to be a costly
monthly membership – maybe $97, $197 or even $297 a
month.

You’re going to be in for a pleasant surprise — this
one’s on the house (read: zero cost)!

Here it is again:

=> More info.

Sign up for your free Silver membership access now and
don’t delay – because I know you could very well have
your own string of affiliate video businesses up and
running by tonight, with or without any techical
experience on your part!

Warm Regards,

Roy Bartell

P.S. If you want to find out how you can maximize your
traffic and sales conversions, I really urge you to
check out the One Time Offer too right after signing
up:

=> Sign up here.

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The 7 Critical Steps In Building Your Email List

If you want to cut through the noise, hype and b.s.
and really understand how you get money deposited
into your bank account automatically, and if you
want to avoid screw ups that will cost you an arm
and a leg, I recommend you read this article.

There’s something in it for newbies and ALSO
intermediate and even advanced marketers.

Are your autoresponders in order?

If you’re a newbie, an autoresponder is a way to
send out a sequence of emails automatically.

It is the lifeblood of this business.

If you’ve read the 4-hour work week, you know he talks
about taking “mini-retirements” where you get away
from it all for 1-3 months.

Without autoresponders, that isn’t likely to happen.
But if you have your autoresponder ducks in a row,
absolutely you can walk away and have bank deposits
coming in daily.

The autoresponders do all the work for you, so you
can go hang out on the beach or do whatever it is you
want to do.

Here are the basic steps to make automated bank
deposits:

1. Find your target market

2. Offer freebies to get ’em on your email list

3. Send out emails that offer content and also
promote your own products or affiliate products.

4. Cash the checks

Now, in order to make that happen, your autoresponder
house has to be in order. Here are the 7 steps to
make it happen.

+++++++++++++++++++++++++++++++++++++++++++++++++++
Step one: Split test a wide number of name squeeze
pages.
+++++++++++++++++++++++++++++++++++++++++++++++++++

We call pages that get people to fork over their name
and email address in exchange for a freebie a name
squeeze page.

Now, the current “in vogue” thing is to ask for an
email only. My friend Ryan Deiss is largely responsible
for starting this trend.

And he’s right. Yet, I know of squeeze pages that get
65% of traffic (that is, visitors) sent by affiliates
to join the email list.

And the page asks for first and last name. And the form
is below the fold of the computer screen, meaning you
have to scroll down the page to find it.

This runs counter to current wisdom.

And it’s EXACTLY why you do what we call split testing.
I’ll have to write another issue on how you do that with
the minimum hassle. I’m right now changing up how I do
it in my business to make it simple enough that my virtual
assistants and outsourcers can do it.

When you split test, you try one thing vs. another and see
which one works best. It’s how you improve your results.

In the past, I’ve been using Split Test Accelerator. But
honestly, I don’t take the time to do what’s called pure
“Taguchi testing.” So I’m going to simplify and use a
very easy to use program that just rotates pages.

This will make it easier for my outourcers to do the work.
If you’re out of the loop, I used the system at:
http://www.outsourceplan.com to hire a filipina who is
doing a lot of our webmaster work for us.

If you’re a newbie, don’t worry about this stuff. You’ll
learn it from me as you go along. Or join my Ateam and
get a really fast baptism in it!

+++++++++++++++++++++++++++++++++++++++++++++++++++++
Step two: Your thank you for opting page is critical.
+++++++++++++++++++++++++++++++++++++++++++++++++++++

If you’re intermediate or advanced, this is where you
have room for improvement.

I am split testing several pages to get people to click
the confirmation link in their email.

The balance is you want them to click that link but you
do NOT want to detract from your sales letter page.

One thing I’m going to try is a method innovated by
Eben Pagan originally. You promise them some info
and then take them to a short page that delivers the
info. Then you take them to the sales page.

But to me, that leaves little incentive for them to
click the confirmation link sent by email, since you
just gave them the info you promised.

Still, these are the kinds of things you take 10 min.
to throw up a split test on and see what happens.

Here are things I’m testing:

a. Video where I walk on the thank you page and
TELL them to go check their email.

ADVANCED TIP: You need a good webmaster. But the
video where I walk on the page continues to perform
great for me.

b. A screen capture video where I visually walk them
through hunting down my confirm link and clicking it,
then encouraging them to go back to my sales letter.

c. A pure screen cap showing them what the email link
I sent looks like.

d. A giant red back arrow telling them to click back
to the sales letter.

++++++++++++++++++++++++++++++++++++++++++++++
Step three: Make sure you don’t muck up your
tracking codes
++++++++++++++++++++++++++++++++++++++++++++++

I’m guilty of this one.

The program I use to track clicks, actions and sales
requires that you put a little snippet of code on the
outcome page so it can track the action.

When the page loads, it tells the program to COUNT
that as a result or outcome.

Well, the code I have there is totally outdated on
some pages. I forgot to update it.

If your tracking codes are messed up, everything is
messed up.

Again, if you’re a newbie, don’t worry about this.
It’s actually NOT hard to set these things up if you
have someone SHOW you with a video or screen cap HOW
to do it, just like I do in my line of Dashboard
products.

+++++++++++++++++++++++++++++++++++++++++++++++++++
Step four: Create a CUSTOM confirmation message
and make sure you try different ones and track the
results
+++++++++++++++++++++++++++++++++++++++++++++++++++

Most autoresponder programs let you customize the
email you send to get people to confirm their email
address.

Pay attention to this and take time to customize
the subject line and the message.

Maybe in another ezine article or on an Ateam call
I’ll have time to delve into what I’m split testing
and the results.

Do NOT use the default messages.

+++++++++++++++++++++++++++++++++++++++
Step five: Add a post confirmation URL
+++++++++++++++++++++++++++++++++++++++

After they click the link you send them via email,
you can send them to any page you want.

This needs to be a SALES pitch, one time offer,
special discount, irresistible offer — something
that asks for money.

You KNOW you have their attention and you may
never have it again. So bring out your big guns.
You know, make the best offer you can.

ADVANCED TIP: Use a tracking link for your
confirmation URL, so you can split test different
confirmation pages.

++++++++++++++++++++++++++++++++++++++++++
Step six: Watch out for “forbidden words”
++++++++++++++++++++++++++++++++++++++++++

You want to keep a close eye on all your numbers
because these are your lifeblood.

I found out that one of the reasons my confirmation
rate wasn’t as good as I wanted recently is that
the rules about email filters had changed and I was
using a “forbidden” word in my email confirmation.

I can’t even print the word here or you wouldn’t
get this email.

++++++++++++++++++++++++++++++++++++++++++
Step seven: Measure everything vs. sales
++++++++++++++++++++++++++++++++++++++++++

Nothing is in isolation.

So if you have 1,000 people join your email list but
only 15 confirm their subscription, that isn’t so
hot.

If you have 1,000 people join your email list but
you do that to the detriment of people reading your
sales letter and buying, that isn’t great either.

The bottom line is sales.

But the number of people you’re adding to your list
and how you cultivate them by email is a leading indicator
of what your future sales WILL be.

Nothing exists in isolation.

NEWBIE TIPS

If you’re brand new, then what you want to do is just
get started with something simple and basic.

Then you follow the rule of cani — constant and never
ending improvement.

But you can’t improve on what you don’t have.

So get something simple and easy up and running. Just
get a subscription form of any kind THERE.

Then improve on it.

I suggest you work on these things daily, even if it’s
only for 10 minutes. Just by doing little tweaks every
day, you’ll improve over time.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: Here and subscribe

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