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Why Is It So Hard to Make Content?

01/20/2017 in Advertising,Affiliate Marketing,blogging,Business,commissions,Email,free advertising,Home Business,Internet Business,landing page conversion rate,Listbuilding,making money online,Marketing,Money,Network Marketing,Online Business,Pay per click Advertising,plr content,plugins,Product Review,Search Engine Optimization,Software,videos,Viral Marketing,Web Hosting,web traffic,writing | Comments (0)

Shout it from the Mountain“I don’t know what to write!” “When I write, it comes out wrong.” “I get jammed up and stuck for ideas.” Does this sound like you?

I started blogging back in 1998, when they called it journaling. I was terrible at it. Most of my posts were about my own opinion on things. There was no consistency of voice. I’d just finish the post when I felt done with my writing. Junk. And no one read my blog.

It took me eight years to get my first 100 readers. To my defense, no one was reading blogs back then. But also, I stunk. My mom read my blog. Becky read my blog. Jon. That was about it.

And then I got good.

How to Make Great Content Without So Much Effort and Fuss

I’ll tell you what I know. The reason YOU are probably having a tough time is that you’re really really (really!) self conscious as you write. “How will this be received? What will people say? What if they say I’m full of crap?” (They won’t say “crap.”)

When I came to master my voice in writing and creating content, I focused on just a few really important factors:

  • Have a Goal – “I’m writing this because…” Answer that. If your answer is “because I haven’t created anything in a while,” that’s a crap answer. Write this because you want to help people like you. Shoot that video because you want to show how much you love something (see below). You need a reason why to write/communicate. And ultimately, if you’re writing for business, you need two goals – something for them and something for you.
  • Write Like You Talk – Too many people create as if they’re turning in an essay to a teacher. If you “write like a grown up,” it’s going to read as boring. There are a few places where that’s important, I guess. But a lot of business has changed. Your “over coffee” or “over beer” voice is what will convey your information the best.
  • Have a Point of View – Telling me all the features of the Rainmaker platform might be helpful, but telling me “THIS is why you should buy Rainmaker” is much better. If you alienate some people, that’s actually a good thing. You want those people who align with you, not everyone.
  • Make Your Writing/Communications Serve Others – The best way to get better at writing and making content is to create every piece in the service of others. Think of one important person in your life, real or imagined, and create everything in the aid of that person.
  • Finish Strong – When you write a piece or shoot a video, have a landing in mind. End the piece with some kind of next action. In content marketing, that’s often a next step in the sales process. It might be a qualifier of some kind. But end the piece such that it encourages a next action from the reader/consumer.

“Easy for you to say, Chris Brogan. But you’ve been at this for years.”

How to Get Better at Communicating/Writing/Video

Here’s what I can tell you. Writing is a daily experience. Communicating is a daily experience. If you put it off like letting laundry pile up, it’ll always be difficult. When you take up running, you go phone pole to phone pole. Then, you get a bit further. Then you do a minute running, two walking. Until you can run for miles unbroken. That’s writing.

Want some advice?

Write and Publish Daily – Even if it’s to somewhere small, publish daily. The more you create, the more you’ll improve. The best way to get good at something is to do it daily. Everything you excel at in life revolves around something you do all the time. Right?

Write Simpler – Leave big words at home. Look back at this piece. I don’t use big words often. I can see a few that I should make simpler. But every time you throw your vocabulary around, you’re isolating people or at worse, you’re making them invest their brain energy into translating your words.

Look Out, Not In – Writing gets messy when we look at our belly buttons. If you’re worried about how people will perceive you, nothing good will come out. Focus on service. Help others. Give THEM the information you want them to have. Ask, “How will this help?” And then write it.

Be You, Damn It! – Watch this video of me talking about the Amazon Echo Dot. See how it’s not fancy or fussy? THIS is how you connect to people. Not by worrying about how you’re perceived:

Find Your Writing Voice

I wrote this short book for my fiance because she was launching a website project and needed some help with expressing herself better. She’s a great verbal communicator but gets wrapped up when it hits the page. Find Your Writing Voice is all about the action, and it comes with a private little online group, too, where you can share your work with people just as nervous about it all as you.

Writing and creating content is part of EVERYONE’s business now. You can’t keep avoiding it, and what you’ve done so far hasn’t really helped, has it? I can help.

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Check Out The Internet Marketing Tips You Need Now

08/22/2016 in making money online | Comments (0)

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by James Bohman

A very great skill that can be applied to many of different business scenarios is that of Internet marketing. This marketing strategy can get your business to where you want it to be. Making the money you want can be accomplished. This article will provide you with what you need to know about Internet marketing.

Create a user-friendly 404 page for your website. Depending on your business you can include a picture, cartoon, or clever saying that will make your viewers chuckle. This negates some of the frustration of not finding what they want. You can also offer a list of suggested pages they could view instead, or link to the home page. The important thing is to keep them on your site.

Writing content on your site is important, but it’s even more important that you cater to your customers first and not the search engines. When you check out a top-ranked site, you will never see an ugly site inundated with tons of keywords and links. The best sites out there are legitimate businesses whose usage of keywords is so that their customers can find them, not so search engines force them in everyone’s face.

Consider social media outlets to be your friends. They allow you to keep your business and your site popping up into your customers lives. Many people now get updates from these outlets sent directly to their phone, meaning that you will always have access to your customers.

Work for companies that fit you! If your website talks about baseball, don’t promote a company for elderly women’s undergarments. Basically, stay relevant. Make sure the information you promote stays true to your own field, otherwise you may inadvertently drive away customers. Make sure you let your readers know you understand what they may be looking for!

Use press releases as part of your Internet marketing campaign. Online media outlets are constantly on the lookout for press releases to add content to their news feeds. A press release can be one of the quickest ways to get the word out about your business and the products and services you have to offer.


When building a website and attempting to market your business, check how the site looks and functions on multiple browsers. It might work well on Firefox, but have you checked how it handles on Opera, Safari or IE? Even if it’s a less-popular browser, you still want to check how well your site functions on it.

Of course, hiring professionals to do your website writing and product descriptions is a good idea if you’re not that great at this type of marketing. But, you should always handle the writing duties for any newsletters or product announcements. Nobody knows as much about this stuff as you, so just take your time and produce quality announcements.

If your product appeals to teenagers, install different types of fun games on your website. This will generally require Flash, and can be a great way to improve your customer’s overall experience on your website. The more fun they have, the better chance they will purchase a product from your site.

Now, you’re not going to experience instant success in any venture in life, especially internet marketing, but the more you keep at it and the more useful information you learn, the better off your business will be. Learn the ropes, put your plan together, and work to achieve your goals.

Whether you’re selling your own product, someone else’s, or are simply driving traffic to your blogs, internet marketing can be extremely lucrative if you follow these steps and work hard to market your brand to your respective niche. Remember, that information plays an important role in your how to make money fast success and that the most successful businesses out there, took years to build.


Everything You Need To Know About Making Money Online

08/15/2016 in making money online | Comments (0)

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Guest Post by James Bohman

You can learn quite a bit about making money online if you have good information first. Here you’re going to learn what goes into this so that you can use this to your advantage. If this sounds interesting to you, the only thing you should do now is read through the tips here.

If you’d like to make money online, try thinking outside the box. While you want to stick with something you know and are capable of doing, you will greatly expand your opportunities by branching out. Look for work within your preferred genre or industry, but don’t discount something simply because you’ve never done it before.

When planning how to make money working online, never put all your eggs in one basket. Keep as many options open as possible, to ensure that you will always have money coming in. Failure to plan like this can really cost you if your main site suddenly stops posting work or opportunities.

Research what others are doing online to make money. There are so many ways to earn an online income these days. Take some time to see how the most successful people are doing it. You may discover ways of generating an income that you never thought of before! Keep a journal so that you remember them all as you move along.

Design unique logos for some of the new startup sites on the web. This is a great way for you to show the talent that you have and also help someone out who is not artistically skilled. Negotiate the price with your client in advance before you provide your service.

Enter contests and sweepstakes. By just entering one contest, your odds aren’t great. Your odds are substantially better, however, when you enter multiple contests regularly. Taking a little time to enter a few free contests daily could really pay off in the future. Make a new e-mail account just for this purpose. You don’t want your inbox overflowing with spam.


There are several sites that pay you for giving your opinion about an upcoming court case. These sites ask you to read through the material that will be presented at a legal proceeding and give your opinion on whether the defendant is guilty or not. The amount of pay will depend on the amount of time it will take to read through the material.

If you do not want to put a large monetary investment into your online business, consider buying and selling domains. Basically, purchase a domain at a rock bottom price. From there, sell it for a profit. Remember, though, to do your research and figure out which domain names are in demand.

In conclusion, there are many perks to making money online. After all, who wouldn’t want to sit on the sofa or lay in bed while making money? Now that you have read this article, you have a better idea of what it takes to make money online. Use these tips to your advantage.

As you can see, how to make cash fast is no longer a pipe dream. There are people all across the globe who are now making great money online. You will be able to be your own boss and make your own decisions about how much money you bring in from now on. Good luck!



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