By Jimmy D. Brown of iBusiness Owner
Want to know what one of the biggest challenges most writers face in crafting their own original ezine articles (and other content as well, for that matter). It’s not coming up with ideas or outlining or creating a resource box.
It’s getting started.
That’s right, the opening paragraph is one of the biggest challenges most writers face. Once they get started writing – once they get in the flow – it’s much easier. But, that start can be difficult. Especially if you write a lot.
So, I’ve put together a set of 5 “openings” (along with an example of each) you can use to quickly begin writing your own content.
There are three basic uses of this swipe file
1) Use the openings as a FOUNDATION. In other words, use them simply as a starting point – a place to begin building your article. Instead of saying something boring (no offense if you’ve been doing this!) like “In this article I’m going to explain…”, use these openings to generate interest in what you’re about to say.
2) Use the openings as a FOCUS. Every article needs to have an “angle”. An approach. A perspective. Some method of emphasizing a position in an interesting, original way. Writing is art. Every piece doesn’t have to be a masterpiece, but a good craftsman isn’t ordinary. Uniqueness counts.
3) Use the openings as a FLOW. Your introduction should quickly make a smooth and seemless transition into the main bulk of your content. Said another way, your opening sentences should allow the reader to move easily to the information they are interested in consuming.
So, let’s take a look at 5 “openings” you can modify for your own use….
Note: In each of these templates, I will be using examples related to “tennis”. Why “tennis”? Because if these templates can work for the topic of “tennis”, then they can be used for ANY topic. Bottom line: these aren’t just “business-related”.
“There must be some reason why some _________ outperform others.” .
This opening is all about informing the reader that some people have an advantage over others. And, in order to level the playing field, they need to follow the advice in your article.
Example: “There must be some reason why certain tennis players win more matches than others. Said another way, if two equally skilled tennis player compete … why does one get to go home a winner and the other a loser?”
“I’ve always been impressed with those who could __________.”
This opening allows you to mention a specific result that is desired to, not only you, but the reader as well. Your article teaches the person how they too can experience the desired result.
Example: “I’ve always been impressed with those who could hit a backhand winner on the run. It never came easy to me and I have marvelled many times when others seem to hit that shot so effortlessly. Then, I figured out their secret…”
“Do you find yourself _________?”.
This opening is a good one because it allows the reader to identify with what you’re writing about. When they say “yes” to your question, then they know the article is for them … and they’ll read on to discover what they can do about the problem they face.
Example: “Do you find yourself double-faulting a lot? For years I gave away point after point – usually in critical times during my matches – by hitting into the net or just beyond the service box. Finally, I paid for a lesson from the local pro and this is what he taught me…”
“Many _________ have the erroneous belief that if they ___________”.
This opening can be used to dispel a myth, point out a misconception, or rule out a mistaken belief. The main point is to correct some wrong-thinking, replacing it with a correct alternative.
Example: “Many club level players have the erroneous belief that if they can hit their strokes harder they’ll win more points, games and matches. Unfortunately, harder doesn’t necessarily mean better. Here’s a better choice for an unbreakable serve… ”
“In order to make the best __________ decision for you, several factors need to be considered.”
This opening is great for articles written to help readers make informed decisions. The idea is to share a set of things the reader should consider prior to making a selection or choice.
Example: “In order to make the best racquet selection for you, several factors need to be considered. You want the racquet most suited to your game … the racquet that will enable you to perform at your peak level. Warning: Don’t buy a tennis racquet until you’ve answered the following five questions…
So, there you have it. There are 5 great “openings” you can use to give your ezine articles a jumpstart.
Before we go – have you considered SELLING your articles instead of giving them away???
If You Can Write 500 Word Articles On Just About Any Subject, I Can Show You How To Sell Them Over And Over Again!
Instead of giving away your articles for people to read for free, why not SELL your articles?! I’ve been using a powerful selling strategy for many years now that allows me and my clients to actually sell our 500-700 word articles to others who are glad to buy them. If you can write 500 word articles, then I can help you sell them.
And you can write them on topics related to just about any category, including: Internet marketing, self help / improvement, weight loss, health and fitness, business, relationships, family (marriage/parenting), women’s/men’s issues, retirement, recreation / hobbies… just about anything!
In fact, we can work together in my special coaching class to have your article-writing business setup in just five days!
Together we choose a topic to write about which people are actively buying which is a ideal “fit” for you, write ten high-quality articles using my proprietary F.A.S.T.™ method which you can immediately begin selling, setup your own sales page for your articles that is 100% “live” and ready to take orders right away, create the perfect “backend” offer to create additional instant sales so your customers can spend more money with you from the beginning, jump-start your promotion for your new article-writing business by getting your initial visitors to the new sales page.
You will receive a step-by-step curriculum, daily assignment to complete for me to “grade”, and a personal Q&A session with me!
Due to the personal interaction with me, there are only 50 spots available. Once they are sold out, they are gone. I can only take 50 students since I’ll be personally interacting with you EVERY DAY for this coaching class.
Get all the details at Lucrative Licenses 5-Day Coaching Program