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There are actually two types of PCC affiliate programs – those who pay a commission based on the number of clicks and the other based on the sales. The pay-per-click scheme is much more popular than pay-per-lead because the affiliate gets paid by just clicking the ad, regardless of whether the visitor buys from the affiliate merchant or not. Plus the chances of a visitor purchasing something from the affiliate merchant are not really that high.

Important! In choosing an affiliate program, read the fine print carefully – some pay-per-click programs get the ratio of the number of people who went to your site and the actual people who clicked on the ad. If you have a heavily targeted website, this can hurt your earnings.

Of course, you need to have a website. Depending on your target audience, choose the best affiliate merchant that is most related to your topic. For example, your website is about Carpentry then you can search for affiliate programs that sell tools used in carpentry.

However, if you don’t have a website, that’s not a problem. You can put up a content site about absolutely anything under the sun like ‘Taking Care of Dogs’ or ‘Decorating your own Home.’ But wait, its not over yet. We are faced by a dilemma – on how to increase traffic! You first need to get Internet surfers to see your website, then the ad.

First, design your website in such a way that it will attract Internet users. A user-friendly site is always recommended so that the customers will know which one to click. Take into consideration the look and feel of the advertisement. If it doesn’t look professional, most likely, users will just ignore it. Place the ad on a strategic location – one where users can see it clearly. Visibility of the ad is always important.

Another way is to post a link to your website in forums, web communities, ezine articles or bulletin boards. However, this method requires a lot of effort – that defeats your purpose of getting easy money in the first place! The key is to do something once and forget about it. It’s like putting your business on autopilot. To maintain you pay-per-click business, be sure to track down site activity, so you are updated on how much money you are making.

If you think you can go to the next level, you can try a two-tier affiliate program. This gives you the power to recruit affiliates. Other than the money you get from your website’s clicks, you will also get a percentage of what your affiliate generates. Some companies give 30% to a soaring 50% commission on all referral sales.

Remember, you should be able to manage and monitor your affiliate program. If you can recruit more affiliates, then you can get paid more without even moving a finger! Choose affiliates that can most likely attract more Internet users and bring more traffic. You just have to know the right people.

When you limit the supply of a product or service in some way (i.e.
takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond better to an offer if they believe the offer is about to become unavailable or restricted in some way.

And of course, the opposite is also true. If a prospect knows your
product will be around whenever he needs it, there’s no need for him to act now. And when your ad is put aside by the prospect, the chance of closing the sale diminishes greatly. It’s your job, therefore, to get your prospect to buy, and buy now.
Using scarcity to sell is a great way to accomplish that.

There are basically three types of takeaways:
1) Limiting the quantity
2) Limiting the time
3) Limiting the offer

In the first method, limiting the quantity, you are presenting a fixed
number of widgets available for sale. After they’re gone, that’s it.
Some good ways to limit the quantity include:
• only so many units made or obtained
• selling off old stock to make room for new
• limited number of cosmetically-defected items, or a fire sale
• only a limited number being sold so as not to saturate the
market
• etc.

In the second method, limiting the time, a deadline is added to the
offer. It should be a realistic deadline, not one that changes all the
time (especially on a website, where the deadline date always seems to be that very day at midnight…when you return the next day, the deadline date has mysteriously changed again to the new day). Deadlines that change decrease your credibility.
This approach works well when the offer or the price will change, or
the product/service will become unavailable, after the deadline.

The third method, limiting the offer, is accomplished by limiting other parts of the offer, such as the guarantee, bonuses or premiums, the price, and so on. When using takeaway selling, you must be sure to follow-through with your restrictions. If you say you only have 500 widgets to sell, then don’t sell 501. If you say your offer will expire at the end of the month, make sure it does. Otherwise your credibility will take a hit. Prospects will remember the next time another offer from you makes its way into their hands.

Another important thing you should do is explain the reason why the offer is being restricted. Don’t just say the price will be going up in three weeks, but decline to tell them why.

Here is an example of a good takeaway selling:

“We’ve obtained only 750 of these premiums from our vendor. Once
they are gone, we won’t be able to get any more until next year. And even then we can’t guarantee the price will remain the same. In fact, because of the increasing demand, it’s very likely the price could double or triple by then!”

Remember when I said earlier that people buy based on emotions,
then back up their decision to buy with logic? Well, by using
takeaway selling, that restriction becomes part of that logic to buy
and buy now.

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