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Social Media Optimization (SMO) is one of the best methods of promoting your website and blog. Although, it is quite similar to SEO, however, there are many things to SMO other than keyword optimization.
So, it becomes necessary for people handling SMO to understand its different rules. Whether you are handling smo services for educational institutions or any corporate organization, these rules actually help you to guarantee the success of the entity.
The rules of SMO
The different rules of SMO are as follows:
Make efforts to initiate easy tagging and book marking
One of the easiest ways of initiating traffic for your blog or website is by listing some relevant tags and book marks that will bring up the content in different search engines. You can also put different types of suggested notes and tag buttons, which will help visitors to tag these blogs and random content on the website in different social media pages. If you are looking to add your site or blog in popular social book marking sites then, it would be best to put words and phrases that are trending on the web.
Make your content travel
Written content like SEO articles and blogs can travel through tags and SEO keywords. However, when it comes to SMO, it is important to make the content travel. Video and audio files, PDFs and pictures need to be shared on relevant sites so that they can bring back traffic to your blog or website. It is necessary to add a small description about the file on these sites as keywords or tags mentioned in this small write up will circulate the file on the web thereby increasing its page views.
Increase the frequency of updates
When it comes to driving traffic back to your website, it is very important to keep updating your website with new information. You will need to remember that activity on internet is never static. You cannot just be highlighting the same news on you website for more than 3 days. Adding a blog or creating white papers are some of the ways of initiating linkage for your content. The number of updates needs to increase to ensure better linkability of your website.
Analyze and decide your target audience
It is vital to decide and analyze your target audience. If you are running an educational institution then your target audience will be teachers, prospective students, and their guardian and parents. These people are your immediate visitors therefore; you will need to prepare content for SMO that will capture their attention.
When it comes to SMO, it is very important to be real and transparent. If you are using any type of content from other websites, you will need to give them credit. Always remember that it is very easy to detect a faker in the world of internet. Therefore, it is better to be safe than sorry.
The above mentioned rules need to be followed by everyone who is setting up a SMO services company in Delhi & NCR or any other city in the world. These rules will help you to initiate good traffic for your or a client’s website and blog.
Article Source: http://www.artipot.com
About the Author
This article has been written by a technical writer working with a leading Web Services Provider companies Noida – Company Offering, Web design for education website, smo services for educational institutions to the worldwide clients.