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Customer Service with Autoresponders

August 22, 2014 in Email,Listbuilding | Comments (0)

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Ideally, when you perform customer service, it is done on a one-on-one basis with each of your customers. That works quite well in the offline world – but on the Internet, that simply will not do. Your customers are literally all over the world, and there is no way that you can really deal with each one of them personally. That is where an autoresponder comes in.

Customer service with autoresponders is quite simple. When an order is place, an autoresponder can send out the receipt for the sale, the information for accessing the product, and a ‘thank you’ email. This happens whether you are logged in to your computer or on vacation in an exotic location! But customer service doesn’t always end right there, and if you are away from your computer, you may be letting your customers down!

For instance, an elderly gentleman sees your product advertised and places an order. Everything goes through just fine, and he receives the receipt, the download information, and your ‘thank you’ email. Your product is an ebook, compiled into a PDF file. This particular gentleman doesn’t understand what a PDF file is, and he has no idea what you mean by ‘right click to download.’ He needs additional customer service for the product that he has purchased, and there is nobody available to help him – nobody but an autoresponder.


Set up an additional autoresponder that will send out a list of frequently asked questions or problems that deal with customer service or how to access the product. Also set up a support autoresponder. If he sends a message to support, he should get an instant message back letting him know that his message has been received, and how soon it will be addressed. This will give him some measure of comfort, and in most cases, he will wait that specified period of time for assistance.

However, if he doesn’t know how to download the product, and he sends a message to support, and nothing happens, he will most likely become very dissatisfied in a very short period of time. The difference between a patient customer and an irate customer is one simple autoresponder message that can and should be set up in under five minutes.

Really think your ordering process through, and consider the potential problems that may occur for your customers. Get an autoresponder set up to address those problems, and you will find that your customers are more satisfied with your products, and extremely satisfied with your customer service – all because your autoresponders handle their problems right away!


Baby Boomer Women Now Explode Income As Entrepreneurs

August 21, 2014 in Home Business | Comments (0)

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What do the following terms have in common?

Baby Boomer Entrepreneur, Generation X Entrepreneur, Mid-Life Entrepreneur, MidPreneur.

Yes, many new entrepreneurs begin and develop a small business in mid-life, and at the same time can become extremely successful.

Are you a baby boomer?

If you were born between 1946 and 1954 you are a part of this diverse group regarded as baby boomers or Generation X spanning a whopping 19 years.

It may be that you are a grandparent, just starting your family, or still dealing with children at school whilst at the same time still caring for the generation before you.

Your work situation could include being the head of a multinational corporation to enjoying the wonderful relationships being the matriarch of your family. Perhaps you are somewhere in between.

Whatever your situation, be aware that you are not getting any younger, and as they say, life is not a dress rehearsal. This is it, and it is important that you ask yourself the following questions.

“Am I making the best of this exciting chapter of my life? Am I doing what I need to do to actually live my dreams?”

If you are not feeling fulfilled, always wonder if there is something more you could do or give, or perhaps know you have a passion that is yet to be explored, now is the time to have a look at what options are available to you. And believe me, there are many. Explore avenues such as setting up a small business, writing the book you always dreamed of, travelling to exotic countries, moving to the country, sailing around the Greek Islands or even learning to dance.

It could be that you doubt your financial position is strong enough to see you achieve these dreams, and you may wonder if your retirement plan will allow you to live the long, healthy life you desire.

The simple solution is to join the growing group of gutsy, faithful, hard working and loving women who, by their very nature are hard working and have the ability to multi task and become a baby boomer woman entrepreneur.

So many tools and resources are available today to make this journey to success faster, easier, less stressful and more rewarding. Accelerate your path to success by not attempting to re-invent the wheel. Others have been there before and know the ups and downs, pitfalls and successes. Just like the yellow brick road, follow the experts, use their roadmaps as your guide and you too can live the life of your dreams.

Were you aware that the fastest growing group of entrepreneurs are aged 60 and beyond? Instead of wondering if they are too old, these mid-lifers combine the strength of their wisdom and expertise and self confidence to take them where they want to go. These older entrepreneurs have an advantage over younger entrepreneurs due to more experiences and resources from which to draw and more assests with which to finance a business.

More importantly, baby boomer or mid-life entrepreneurs is not kept to the males in our world. In fact, entrepreneurship is gender neutral, with women-owned businesses doubling over the last 25 years, with their revenues rising five-fold. Recent statistics show that women start businesses at two times the rate of men.

Imagine being able to finally follow your dream. It could be to own your own business, write a book, earn a few extra thousand dollars each month, or set yourself up for your eventual retirement.

Don’t sit on the fence, or take your retirement sitting down. This is the best chapter of your life and so make the decision to do something that will bring the joy, happiness and success that is your birthright.

From one baby boomer entrepreneur to another midlife entrepreneur, generation x entrepreneur or mid entrepreneur, now is the time to take action and enjoy the results.
I made the choice and so can you.

Article Source: http://www.content4reprint.com

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About the Author
Get your five free gifts valued at over $147 at the largest online success portal for women Fabulous Beyond Forty Club and discover how Danette Hibberd can provide you with the tools to catapult your own personal and professional success.


The Attributes Of A Successful Selling Strategy

August 20, 2014 in Marketing | Comments (0)

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The first attribute of a successful selling strategy is a website that provides information about the products and the service they are providing. The advantage of that is we can sell those products and services online. Selling is a talent to be cultivated. It requires a lot of understanding to find what the customer is looking for and then fulfilling his needs.

It is very important to get the complete attention of reader. The content of the message should be make reader think. This can be achieved by using power words, along with color and visuals. Once the attention is grabbed, it should be retained till the end of the message. The customer should be prompted to take some action and their involvement should be sought. They can be made to sign up for newsletters or can be made to take the survey by visiting the company’s website.
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The consumer should be convinced to buy the product. All the features of the company should be specified, with the more relevant ones on the top. They should be explained logically through these points how the products will fulfill their needs or solve their problems. It does only by convincing the customer about this will motivate them to buy the product. They should be made to understand what wonders the product can do to him. Strong emotional words should be included in the sentence. The customer should either fear the loss of the product if he doesn’t buy it in time or he should be given the greed of the advantages the product can provide. These reasons will create an emotional impulse and will make them think that they have no other option to buy it. They will have a logical reason to make the purchase. The emotions of the buyer should be manipulated with words.

Something like ‘limited edition’ or ‘limited period offer’ will create a sense of urgency. The customer thinks that he should get this product somehow. It’s nice to have sales often, especially to clear out old inventory in the name of some offer. The products which have an obvious damage should be sold out at a special price. But the damage should be mentioned to the customer. If it’s not mentioned, the first time the customer will be tricked into buying something, but he will loose trust and won’t come back again.
Sticky Passive Income: Income Tweaks

Always hold seasonal sales and offers. Since all the competitors will be giving out different offers to attract customers, it’s a good point to have one, too. But it should be remembered to not to imitate anyone. Only a unique offer will make the customers not go to the competitors’. Once in a while offer free shipping offer also works. A condition like if a customer spends particular amount of money, all items will be shipped for free. This is another attractive deal which will surely tempt the customer. Thanks to search engines and online stores anything can be purchased from the comfort of the home. Give away free sample to the customers or keep a pre-sale price for introductory products. The customers won’t think twice to spend a little money to try something new.

The ending of the sales message is where most people mess it up. The whole efforts will be wasted if the customer gets a second thought. He should be convinced, by nice words, to buy the product till the very end. The content should be arranged with care. The key is to tell the customer what to do exactly after he finishes reading the matter, like ‘Grab the golden opportunity now’ or ‘pick up the phone and dial the number right now’, etc.
Sticky Passive Income: Income Tweaks

Do not include links or short advertisement of other products or services. This will shift the focus of the reader and he might have a second thought. A list of the existing customers should be maintained and from time to time special offers should be mailed to them. So basically the whole idea is to influence the mind of the customer until he buys a product.


Some Tricks to Help Sell your Product

August 19, 2014 in Business | Comments (0)

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The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it make it so influential that the decision making of the customer is totally in the favor of the company.

There are some tricks to manipulate the mind of the consumers, which can be utilized by not only ordinary sales person, but can be used by larger firms. Although they are used unknowingly, there is no set list.

Mutual exchanging is the first and powerful trick. The company can start with giving something for free to the customer. He will take it for the first time, but from next time he will feel obliged and will try to return the favor. Offering the product for free initially can do this. And if the customer is satisfied with the product, he will buy it for himself from next time. Some salespersons get confused with this principle. For example, it is ineffective and wrong according to this principle, to quote ‘Spend over $25 and get a free t-shirt’. The offer is not free; the customer has to spend something to get the free product. The product being given should be totally free without any condition to be fulfilled. For example, the line ‘Get the latest lipstick shade absolutely free’ will do the trick. If the shade is really good, they will buy it the next time and might even think of buying other shades of lipstick.
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The next trick is to present something as of high value, but the company should incur only small or no amount in producing it, like information. It can tempt the customer by saying that the information provided to them is a big time secret and is not known to anyone at all. But some mess it up, by saying that they are providing very valuable information, but it turns out to be another advertisement.

Another example is giving out free sample to the targeted customers. Again the mistake made here is that companies distribute samples of poor quality or rejected products. This certainly lowers the customers liking towards the product and he will assume that’s the way the product is actually and won’t go ahead to buy it.
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Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, and ‘Offer till stocks lasts’ are really motivating. The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance. This works well specially with customers who have an interest in collecting antiques, collectibles and anything which are not easily available.

Tricking the customer in making a commitment is another next good method to increase sales. The trick is to make the customer to take small steps toward the goal, without realizing about it. Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future. Do not advertise in this step. In the next step advertisements about products and services can be sent to the customer to the address provided by them. Conducting surveys is another example.

Lottery is another good method. When a person buys a lottery ticket, he fills his address on the ticket. This information can be used to contact the customer in future. In the above practices it’s very vital to not to advertise in the first step. Only after getting the customer contact information, should promotional mails be mailed to him. Long advertisements that are featured in the newspaper are a small twist to this trick. If the customer invests time to read the whole advertisement, he has committed and will surely respond to the ad. Free Training Video: Earn More, Make an Impact, Serve More – While Working Less


Going through second hand bookshops Melbourne

August 18, 2014 in Home Business | Comments (0)

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Second hand bookshops Melbourne are in an abundance and just about every book lover knows that whenever they are on a shoestring or tight budget, there is nothing www.books24-7.com better than giving in to a tranquil leisurely time with a favorite book. This is when going through second hand bookshops are just the thing! Browsing through dozens of fascinating books at the neighborhood bookstore is really a huge attraction to a bookworm plus the excitement of sifting through publications is unbeatable.

Melbourne has got its share of pre-owned bookshops and also suburbs have a huge variety of bookshops which are crammed with books of every type. This makes it fairly easy for any book fan to get his/her hands on coveted titles and top selling books for very good rates.

Among the best adored second hand bookshops Melbourne are City Basement Books (known as CBD) which is a veritable haven for the booklover who can stroll leisurely past thousands of books; Book Affair which stocks a wide range of books; Alices Bookshop that is situated in North Carlton which includes antiquarian books and also Carlton Secondhand Books in Swanston Street whose stocks of books is a treasure trove.

No booklover will be able to resist spending a few hours in a secondhand bookshop. The best element of shopping at such shops could be the undeniable fact that you aren’t actually sure of the kind of book you would like to grab and are ultimately joyous as well as delighted with the books you ultimately find! The truth is that numerous booklovers who visit such second hand stores find themselves buying a book just because they fell in love with the cover!

Seeing that one cannot deny that whiling away ones time in the second hand bookshop delivers terrific pleasure it is essential to recognize a few of Melbournes great second hand bookshops. Bookhouse in Fitzroy street have been functioning during the last 21 years and it has excellent twentieth century literary works, kids books, cookery titles etc. Among the best things for a book lover is to discover little mementoes that have been left behind  like cards, letters, photos, pressed flowers, and so on – inside these used books! The owner of this shop Mr. Ben Kemp is known to leave these behind for the next/new owner to find and also inherit!

Second Edition on Glenferrie Rd, sells top quality second hand books, vinyl records as well as vintage magazines. Booktalk Bookstore & Caf on Swan St was among the very first stores in Australia that had a cafe too! This store has in excess of 12,000 second-hand books while offering a book-exchange program. Sybers Books in 38 Chapel St specializes in the strange, peculiar stuff that is generally difficult to find anywhere else. Right from crime, sci-fi as well as literature towards medical textbooks and biographies they have it all!

Second hand bookshops Melbourne like Sainsburys Books on 534 Riversdale Road, Camberwell has more than 20,000 books which are devoted to the arts as well as photography. Books for Cooks on Fitzroy extra resources provide for chefs since they have got a fabulous collection of cooking books. Lastly, McLeods which is one of Melbournes oldest bookshop is really a must-visit having over 35,000 books.


A Plan For Making $20,000 In 45 Days From Scratch

August 15, 2014 in Affiliate Marketing | Comments (0)

By Jimmy D. Brown of iBusiness Owner

NOTE: The following is part of a regular series entitled “How Would You Do It?” in which I’ll take hypothetical situations and give my own personal response for accomplishing the objective.

TODAY’S SCENARIO -

“If you had to make $20,000 in the next 45 days with no list, no traffic, no affiliates, no nothing – how would you do it?”

I actually get asked this kind of question a lot. It comes in various forms, but the meaning is always the same: how can someone will no existing assets make a significant amount of money in a relatively short amount of time.

Here’s “how I would do it”…

1. Create a high-ticket offer.

The first thing I’d do is simply go with the numbers. If I need to make $20,000 over the next year, I could find a LOT of customers. But, since I need to do it in only 45 days, my time is limited. I need to find FEWER customers while generating the same amount of money.

The best way to do that is to CHARGE MORE for whatever it is that I’m going to be selling.

If I sell something that costs $1,000 then all I need is 20 customers. That’s certainly doable in 45 days time. I’d only need to find 1 customer approximately ever 2 days. That’s not a daunting task at all.

So, instead of selling a $20 ebook where I’d need to find 1,000 customers (which is almost impossible in 45 days), I’d create a high-ticket offer that sells for around $1,000 a pop.

I need 20 customers to pull this off.

So, what kind of “high-ticket” offer would I create?

The easiest thing for me to create would be a 4-week eClass that includes personal coaching. It has a high perceived value, can be put together relatively easily and caters to the kind of clientele that I’m looking for (IE Big spenders).

All I’d need to do is write 4 lessons (one per week of the eClass), write a salesletter, get an order-processor and setup the website.

I can do this myself, find a partner or outsource it all if I have a small budget. HINT: I could easily spend $5,000 on getting this project completely done and then just look for 5 more customers.

So, that’s my first thing to do. Then…

2. Setup an affiliate program that pays 50% commission.

Going into this I know that I’d have to find customers. That would be easy if I had my own list, but the scenario says I don’t. And I don’t have a website. I don’t have any existing contacts to market this to. So, I’ve got to find new ones.

The easiest way to do this is to leverage other people’s assets since I don’t have my own. What I need to do is get other people to promote my high-ticket offer for me. They’ll send me the traffic and get the customers for me.

Obviously, they won’t do this for free.

So, I’d setup an affiliate program that pays out 50% commission for all sales they refer me. What that means is this: to make my $20,000 in sales I now need 40 customers instead of 20. When you consider that many top affiliates have tens of thousands (if not hundreds of thousands) of subscribers on their lists, this won’t be a challenge at all. One good affiliate could easily sell out all 40 by himself. With all of the top partners out there, this is a cinch to sell out the 40.

That’s also one of the considerations when I chose the high-ticket offer. Affiliates are fickle. They go where the money is. If they can promote something and make $25 per order or promote something else (like my eClass) where they’ll make approximately $500 per order, all things being equal they’ll promote my offer over the others simply because they stand to make more money.

I’d likely go with 2Checkout.com for the affiliate program tracking and pay the commissions via Paypal.

3. Find partners to promote it for me.

Then, it’s simply a matter of finding high-quality partners to market my eClass to their lists for a piece of the profit. There are a wide variety of ways to find affiliates ranging from seeing who is listed highly in Google.com for keywords and phrases related to my eClass, to visiting Clickbank to see who has existing products related to my eClass to seeing who the top ezine article writers are in my market.

I’d put together a list of 20-25 potential affiliates and contact them beginning with the “best of the best”. I’d keep going until I found a couple who are willing to promote the offer.

And then I’d watch those sales come in.

There shouldn’t be any problem at all coming up with the $20,000 profit that I need in 45 days using this strategy.

And that’s how I’d do it. Want some help doing something similar?

Let Me Work With You One-On-One And At The End Of Just Five Days You Will Have A Product To Sell for $97-$497!

In fact, all you need is ten pages of content and an email account to create this product! It’s so simple that virtually anyone can do it. Especially with my personalized, one-on-one coaching. By the end of our five days together, you will have your very own signature product to sell for a minimum of $97 per order.

Together we choose all the important details for your class (topic, title, and type) to set you up for success, creatively outline and organize “in-demand” content for your class, write a mere 10-pages of content that can be sold for $97-$497 (I’ll show you how!), setup your web site so you are ready to begin taking orders instantly, and learn insider tricks and tips for getting your class done right the first time.

You will receive a step-by-step curriculum, daily assignment to complete for me to “grade”, and a personal Q&A session with me!

Due to the personal interaction with me, there are only 50 spots available. Once they are sold out, they are gone. I can only take 50 students since I’ll be personally interacting with you EVERY DAY for this coaching class.

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How to Make $100 a Day Placing Free Classified Ads Online

August 14, 2014 in making money online | Comments (0)

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I’ve used free classified ad sites to make money online since 2008. I promote my own products (ebooks and e-classes), as well as several affiliate products. It’s relatively easy to learn how to make $100 a day doing this, and the best part is you don’t have to spend any money. Yes, you can get started for free. However, it does require some sweat equity. Following is some insight into how I’ve been able to consistently earn $100 – $150 per day since late 2008 / early 2009 by placing free ads online.
Step #1 in Learning How to Make $100 a Day Using Free Classified Ad Sites: Research Niches

What I mean by this is, there are always going to be some things that sell better online than others. For example, weight loss, credit repair and electronics. These are examples of “evergreen” hot niches where if you choose the right product, it’s easier to make sales.

Notice I said easier, not “easy.” Several factors have to come together nicely for a sale to be made (eg, the price has to be right), but by promoting products and services in a hot niche, you give yourself a leg up on the competition.

So, spend a few hours doing some research on hot niches and “what sells online.” Some good places to start your research is sites like eBay and answer sites like Yahoo! Answers. Seeing what’s selling on popular sites like eBay, and getting feedback from actual people who are making money online from sites like Yahoo! Answers is extremely insightful in your quest to learn how to make $100 a day online.

As an aside, this research will serve you well as an internet marketer because once you’ll probably wind up promoting more than one product/service once you really get into affiliate marketing.

Once you’ve honed in on a niche, then it’s time to select a product/service within that niche to promote, which brings us to the second step.

Step #2 in Learning How to Make $100 a Day Using Free Classified Ad Sites: Select a Product

I made my first real money as an affiliate marketer by promoting an information product. It was an ebook about the foreclosure industry. As foreclosures were a hot topic in the news back in 2008, the product sold really well and I was able to earn as much as $900 in affiliate sales – in one day!

This didn’t happen often, but $100 to $200 per day in sales was not unusual when the ebook first came out in 2008. This illustrates what’s possible when you select a good product in a “hot” niche.

I always advise newbies to select products in hot niches from sites like Clickbank. In case you don’t know, Clickbank is a retailer of digital products (ebooks). You can go there, select ebooks and start promoting. As a marketer, it doesn’t cost you a thing. There are thousands of ebooks there and you can promote as many or as few of them as you want, for as long as you want.

Step #3 in Learning How to Make $100 a Day Using Free Classified Ad Sites: Write a Convincing Ad

You don’t have to be a master copywriter to write convincing ads. The main piece of advice I can give in this area is to avoid hype and deliver on your subject line. Think of it this way, you’re reading this article because you want to learn how to make $100 a day online by placing free classified ads, right?

The reason you probably clicked on this article is because the subject line (the title) seemed straightforward, to the point and – attainable. If the article had screamed, “Earn $15,000 in the Next 3 Days Doing This!,” you probably would have passed it on by because the claims seems outrageous and unattainable, right?

There are so many scams online and people are looking for honesty. Most are not trying to get rich; they’re trying to earn enough to supplement a paycheck, earn a part-time income and/or work-from-home so they can be there for their kids. For many, learning how to make how to make $100 a day would help them attain this dream. So just keep this in mind when writing your ads.

Where to Place Free Ads to Make $100 a Day

Three of the largest free classified ads sites are Craigslist.org, Backpage.com and and Kijiji.com (aka eBay classifieds.com). My favorite free classified ads site is Backpage because they are less restrictive than the others.

About the Author: Yuwanda Black lives part-time in the Caribbean (Jamaica) and has earned her living completely online since 2007. Learn everything you need to know about how to make $100 a day placing free ads online, including how to choose “hot” products to promote, how to write effective ads, whether or not you need a website/blog — and more.


Building a Strong Client Relationship

August 13, 2014 in Network Marketing | Comments (0)

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As a salesperson, you will be given a very large responsibility. Your task is largely to make sure that the company stays profitable and that enough revenues are being brought in.

As a result, it is critically important that you learn how to build a relationship of trust with your clients quickly. When they trust you, they will be much more likely to make a purchase because they believe that what you have to offer will fulfill a need that they have.

The first thing you will need to do is take an outside in perspective. This means that you will learn how to take a step back and look at the situation for how it is instead of analyzing every little detail that happens along the way.

Learn to see what is really happening. Determine whether what you are offering will really meet the needs of the potential client in some way.

Then, determine whether you are relaying that it can meet their needs properly and whether they seem to be convinced. When you know what is really going on and how the client really feels, you will be able to respond to various situations more appropriately.

The second thing you will want to learn how to do effectively is negotiate. Many salespeople lose sales simply because they put off negotiating until it is too late and the client is frustrated or does not think they can get what they want for the price they want.

It has been determined through studies that much of the actual negotiation takes place before a face to face meeting. If it does not happen before then, then it often does not happen at all.

As a result, you will want to make sure you take advantage of any contact you have with the client before the actual face to face meeting. Make sure you get all of the correct facts you can before initially contacting them so that you will be able to work with them in the more effective manner.

Negotiation is definitely a process that can take quite a bit of time to complete. However, you will definitely want to get as much of it done as quickly as possible.

The third thing that you will want to do is find a common ground to work with the client on. Many people feel much more comfortable when they are working with or talking to people that are like themselves.

As a result, it works out wonderfully if the potential client is a lot like you. Unfortunately, this is rarely the case.

It is much easier to build a relationship of trust when there is at least some kind of common ground between you. Try to find something that you can easily talk about together, whether it is similar hobbies, similar goals, or something else.

At times, you will probably find that certain relationships are simply awkward at best. However, the more in common that you find to talk about with others, the less awkward it will tend to be.

Finding common ground quickly is critical to learning how to build strong relationships of trust. It is best if you can find common ground on the personal level and on the professional level.

However, whatever you can find to work with will have to do. In addition, try to always let the client know that you have their best interests in mind.

This will help ensure that you are both working towards a common goal. The fourth thing that you will want to make sure you do is double check and triple check to make sure that you know what the needs of the other party really are.

No matter how persuasive you are, you cannot convince someone to purchase something and then be fully satisfied if you are not addressing a need that they have. It is not talent to convince someone to purchase something they do not see a need for because you do not know what their need is.

It is talent to be able to find out what they need quickly and then show how what you are offering will meet that need. If you can, have an open discussion about what the potential client needs early in the relationship.

The earlier you are aware of the needs of the potential client, the stronger and better relationship you will be able to build. Make sure you ask a variety of open ended questions until you arrive at the answer that you were looking for.

Article Source: Hosted CRM for sales management software.

Contact Info:
Jack R. Landry
JackRLandry@gmail.com
http://www.insidesales.com/hosted_crm.php


Are You Recognizing Your Target Market

August 12, 2014 in Business | Comments (0)

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Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to correct audience and motivational advertising, are responsible for this and should be dealt with in marketing.

First things first, all the efforts will go futile if the correct audience is not recognized. It is the major factor in getting abundant sales, because the right customers aren’t targeted, they won’t buy the product. The right customers are known as targeted customers or niche market, those who will be happy to buy products that fulfill their needs and is also less pricey.

Small businesses shouldn’t fear competition with large companies as they produce products considering a bigger spectrum, which sometimes won’t be customer specific as the products are more generalized and they don’t much care about the competition they might get from others. This gives an opportunity to the smaller firms to produce products, which can cater to the need of a section of people whose needs aren’t met specifically by the large companies.

Although it seems like a silly question, but firstly, a firm should understand who are the people they want to target. The success lies behind understanding this, which requires thorough research and analysis. Various factors must be considered. The age group is the first factor, whether the product will be useful to babies or children or teenagers or youngsters or middle aged or old. Sometimes there is a possibility that the product will cater to the needs of all age groups. Next thing to consider is gender. Marital status, occupation, ethnic background, health status, income status, education, hobbies, etc., are some of the factors that should also be pondered upon.

After decided upon the customer group to be targeted, the benefits that can be provided by the product to this group should be jotted down. A thorough examination of the service or product should be done for this purpose. If there is sufficient time, a survey can be conducted on the current customers and pose them with questions like what they liked in the products they are using, anything discomfort they are facing, do they want anything to be changed to make the product better, etc.
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After making a list of all the benefits, thought should be applied to which of these benefits will actually help the targeted audience. Make a short list of the benefits that will be advantageous and send it to the marketing department. It can surely help in their marketing plan and can boost up sales.
Internet has made reaching out to the targeted customers can be very easy. Search engines can be utilized to the maximum extent for this purpose. The thing to be exactly searched can be typed as a keyword or search phrase in the search engines and the results brought on the first three pages will be of great value. But lots of time and investment is involved in this process, as different keywords will fetch different search results. So efforts should be made to finally get what is desired.

Next best thing is reaching out by newsletters and ezines. Many ezines are related to marketing, finance, shopping, Internet, etc. A number of ezines websites can be found in an ezines directory, which even contains the contact information, advertising price, etc. The list of ezines website sites should be cut down to which are relating to the target market and ad should be placed in the ones selected which should include all the product advantages if the ad allows that many words.

Recognizing the target market is crucial to any successful advertising and sales campaign. Once it is recognized, they can be reached through different channels like websites, newspapers, magazines, etc. This makes the customer think that he is being directly addressed to. And since the whole approach will interest them, the amount of traffic received in return will be simply overwhelming and the whole effort will be worth it.


Are You Going to Fish or Are You Going To Cut Bait?

August 11, 2014 in Marketing | Comments (0)

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Article By: Marlon Sanders

Dear Friend,

I’ve only fished once in my life.

But fishing makes a great analogy to marketing.

What most of us do in marketing is all screwed up.

We hop down to the bait shop, smell around. Do some bait-tasting. And so forth until we come up with the bait that we personally like.

Then instead of going to the pond right in our own backyard, you know, the one where we KNOW for sure what bait the fish like, we drive 100 miles to the pond that is bigger and looks prettier.

Then we cast out our rod and reel with the bait that WE would bite on.

Now, that can work if you ARE one of the little fishes in that pond. But if you aren’t, then the fish aren’t likely to bite. See, fish are weird creatures.

They only bite on bait THEY like.

Sure enough. Today the fish aren’t biting. You blame it on the weather. Blame it on the book you read about fishing.

Blame it on the rod and reel you bought.

Blame it on the other fisher person who happens to be reeling ‘em in right and left!

Blame it on everyone and everything else.

Except your bait. It couldn’t be that because you are in LOVE with your own bait.

So you toss down your rod and reel. You grab your box ‘o bait. You jump in the water, swim down till you see some of those nasty little fish.

You grab one of those suckers and cram your hook with the bait on it down the throat of the fish. Then you pop up to the surface, go to shore, grab your rod and reel and act like you’re really catching a good one!

Yep, this bait is really hot, you exclaim. The fish are just crazy about it!

That, my fine friend, is called falling in love with your product. We’ve all done it.

We have the greatest product in the world and we know it. And we’re going to cram it down our customer’s throats if it hair lips every freaking’ frog in Georgia. (If you’re reading this from overseas, Georgia is a place in the U.S. with a whole lot of frogs.)

I can hear it now, “Marlon Sanders’ doesn’t know what he’s talking about! Cory Rudl doesn’t know what he’s talking about. Jonathan Mizel doesn’t know what he’s talking about. Declan Dunn doesn’t now what he’s talking about”… and so forth.

How does the smart fisherman or fisher woman catch fish?

Step one: Fish in the pond that’s close to home. The one you know like the back of your hand.

That’s your target market. Sell to a target market you know. Not that enticing one where you’re clueless about the little fishes in it.

Step two: Grab a bunch ‘o bait and take it to the pond with you. Be sure to grab several types you know from experience those little fishes just happen to love to gobble up like it’s candy.

Step three: Fish when the fish are hungry. Don’t fish after they’ve just eaten. If you gotta catch some fish and your pond is full, then go to the next closest pond.

Step four: Fish, man, fish.

You ain’t gonna catch those gnarly little critters if you just sit there staring’ at the other people fishing. Admiring them. Saying how great they are but you could never do it.

You gotta get your hands dirty with some bait. You gotta dig in there and get your rod and reel in the water.

You only catch fish by fishing.

Not by hoping one day you get good at fishing and you’ll be worthy of putting your hook in the water with the best of them.

Not by reading more books on fishing to exclusion of actually fishing.

Not by dreaming about fishing.

Dreaming, reading, preparing and everything else are great and very helpful. But you ain’t gonna snag yourself a darned fish ’till you finally get up the guts to get your rod and reel in there.

Then, while you’re sitting there waiting’ for your fish to bite, go ahead and read that fishing book.

A long time ago I sold time share in the evenings while I wrote freelance in the daytime trying to learn this business.

One of the speakers told this funny story that went something like this.

A fisherman got totally fed up with not catching any fish. So he got a bright idea one day and grabbed himself some sticks of dynamite.

He went down to his local fishing hole. Lit up a stick of dynamite, tossed it in the lake. It exploded. The fish came to the surface and he scooped himself up a whole bunch of them.

This was working out great.

He was really loadling up his truck with fish…

Till the park ranger showed up and informed him fishing with dynamite was against the law. The man looked puzzled a second.

Then he lit up a stick of dynamite. Stuck it in the hand of the park ranger and said:

NOW ARE YOU GONNA FISH OR ARE YOU GONNA CUT BAIT?

I used to laugh and laugh over that one. But it’s a good point, isn’t it?

The question for you today is, are you gonna fish or are you gonna just cut bait?

Here’s to the joy of fishing!

- Marlon Sanders

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Marlon Sanders is the author of The Amazing Formula That Sells Like Crazy, The Push Button Letters Software, How to Create Your Own Products in a Flash, Gimme My Money Now, The Marlon Sanders’ Marketing Dashboard, The Cash Like Clockwork System, The Action Grid System, The New Wave Direct Mail Success System and many other marketing systems, tools, courses and software programs.

For an in-depth look at the formula presented in this report, visit Marlon’s blog:



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