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Three Reasons you’ll be Podcasting Sooner or Later

March 27, 2015 in Marketing | Comments (0)

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Guest Post By: Kelly McCausey

In a recent networking situation a small business owner asked me an interesting question.

“Have I missed the boat with Podcasting?”

She went on to explain that some felt that the podcasting wave had crested and anyone who was going to be anybody in the world of podcasting were already doing it and anyone else that tried to join in now would just be lost in the crowd.

I blinked through several moments of silence while I gave that some thought. There is so much in her words that can spark a great conversation. What is meant by “anyone who was going to be anybody” for starters?

Okay, leaving all that behind – her question can be answered easily enough.

No, you have not missed the boat with podcasting.

Podcasting is still a young media. We haven’t fully tapped its potential. There will be many more beautiful-young, cranky-old and quirky-offensive podcasting stars born in the months and years to come. We’ll read about them on blogs and forums and see their faces in the iTunes Music Store Directory. It is truly not too late for someone to become somebody in the world of podcasting.

Sure, only a tiny percentage of podcasters will make it to the big time. But does that mean that everyone else is wasting their time? Not at all, in fact most people who should be looking into podcasting can be looking at it from a fresh perspective and not even think of podcasting as the chance to be the next big media sensation.

Podcasting is simply making media content available via RSS – and when you think of it that way, you realize that you should be podcasting in one way or another sooner or later.

Here are three reasons why.

1. Your Market Wants It

Your market wants to choose how they will consume your content. If you are writing articles for your website or for distribution, there are many in your target market who would prefer to listen to that article than stop to read it.

I multitask. I would like to keep an eye on new articles being written by more of my favorite people – but I don’t have all day to sit and read. I do however have two ears and can easily give one over to listening to an audio feed of articles that I have chosen to monitor.

2. Competitors Want It

Other website owners, newsletter editors and podcasters who reach your desired market would enjoy having more audio and video content to choose for inclusion on their projects. Someday we will be visiting Audio Directories and Video Directories to find media content for inclusion in our podcast or blog the same way that we visit Article Directories today.

You may never host a podcast that reaches 100,000 people – but if you create segments of content that other podcasters can grab and use (giving you appropriate credit) you may just end up reaching 100,000 people after all.

3. You Want It

You want to be making the best use possible of the internet and that means embracing all available technologies. You don’t have to launch a podcast ‘radio show’. You can simply be podcasting the content you already have. Think about your seminar audios, articles, special reports, ebooks, etc.

If you do love the radio show format, go ahead and do that. But also consider how you can implement podcasting into your business in other ways as well.

Using audio and offer an RSS feed for your content is extremely simple. You can use an all in one solution like Audio Acrobat which allows you to create audios by computer microphone, telephone or by uploading your own recording files; and then lets you create a quick and easy podcast feed of your content.

Now that you have a fresh new view of podcasting, what are you waiting for?

Article source: Expert Articles

Effective Communication in the Workplace

March 26, 2015 in Business | Comments (0)

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Having a successful business is not all about coming up with a brilliant idea or possessing immense passion towards work. Effective communication in the workplace is a very important factor that can convert a simple idea into a product, a reality or solution. A successful business requires team work and an effective team work requires clear understanding between employees. Now how can the employees understand each other well? This is possible by practicing effective communication in the workplace.

When you think about it, communication seems very simple. You talk,and then the listener receives the message. But, communication is not just all about that. There is a difference between engaging to an effective communication in the workplace and just plain simple communication.

For instance, when a leader wants to assign a task to his team, he must not just simply say what must be done. To convey an effective communication in the workplace, his message must possess completeness. It must answer the questions what task is required, when it must be completed, where or to whom it should be submitted, and how it should be done. This is very important especially when it’s the employee’s first time to encounter such task.

Proper verbal communication in the workplace certainly keeps the business strong and running. Through this, misunderstanding, chaos and frustrations are avoided. However, communication has another side that is often overlooked. Did you know that according to the famous study of Albert Mehrabian, 55% of how people communicate is made up of non-verbal language? It can be seen through your posture, gestures, eye contact and facial expression. These actions may represent the level of your confidence as well as the credibility of your message. This may affect how people react to what you are trying to convey depending on how you delivered the message. There is a saying that goes, “it’s not always just what you say, it’s how you say it.” A simple gesture may change the impression of your message. Even clothing and personal space can affect non-verbal language. Tone and pitch must also be kept in mind. 38% of it affects communication while only as small as 7% comes from the message itself.Emotions may be interpreted through the tone and pitch of a message. It can show if the speaker is angry, indifferent, enthusiastic and so forth. With this, the receiver will naturally react accordingly.

Effective communication in the workplace doesn’t only concentrate on the sender of the message; it also deals with the receiver. A response must be made to know that the message has been received clearly by the listener. If certain things are unclear, it is the receiver’s responsibility to clarify the information. He may also rephrase the message to inform the speaker that he clearly understands the message.

Communication in the workplace can be conveyed in different ways, especially now that technology is contributing a lot to all businesses around the world. Aside from face-to-face verbal communication, messages may also be sent through telephone, cell phone, e-mail, video teleconference or instant messaging. It is important to choose the right method of communication depending on the type of message to be sent. If it is a highly confidential matter that requires personal deals with clients, face-to-face meeting is greatly recommended. If additional task is to be given to an employee that is out of town, a telephone call will be appropriate.

It is amazing how something so simple can greatly affect a workplace. Yes, communication is encountered by everybody in everyday of their lives,but still, it is important for leaders, managers and employees to develop and practice effective communication skills. This is because somehow, it triggers productivity which eventually results to solutions. Communication in the workplace is the core that binds a business together keeping it strong as it goes through the obstacles along the path of success.

By: Nicola Cantafora

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